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MBA毕业论文_藏昌都冷链物流市场行业分析与发展方案研究

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I 摘要 当前我国社会正在持续高速发展,人们对于原有的生活方式已经不再满足, 同时所具有的购买力也在不断的提高,使得人们的消费水平也在持续不断的升级。 对于昌都人民来说,由于生活水平的提高,其对于冷链产品的要求也变得越来越 多。本文主要是对于昌都市在冷链物流方面进行了全面分析,通过分析得到问题 的原因以及如何解决这些问题的方法,并通过昌都市冷链物流建设的分析,来构 建一个满足昌都冷链需求的智慧物流平台。通过对昌都冷链物流的现状、成因进 行分析,从而找到了相应的对策,并通过具体实例的方式,从而能够更加直观的 反映这些措施的有效性。 本文通过昌都市的冷链物流建设现状进行分析并提出解决措施过程,通过案 例分析法、文献研究法等研究方法对昌都市物流的现状及其中出现的问题进行了 客观的分析,深层次的挖掘导致昌都市冷链物流建设出现问题的根源,并针对出 现的问题提出相应的解决措施。从而为相关部门规范冷链物流市场提供理论上的 支持,实现冷链物流建设的良性发展。 对昌都市冷链物流的标准体系规范建设提出了建议,通过冷链流通标准体系 研究,为相关部门建立冷链物流标准规范提供理论上的支持,有利于促进冷链流通 行业的规范化发展,提升冷链物流现代化水平。 对昌都市的扶贫工作提供思路,通过研究冷链物流和农村电子商务的相互结 合和推动,协助有关部门促进当地电商发展,推动当地扶贫脱贫政策实施。通过 教育、引进的方式,吸纳全国各地的优秀的物流人才,这也是解决昌都冷链物流 的关键因素。研究冷链物流的信息化、智能化建设对冷链物流业务的重要性和必 要性,为智慧冷链物流综合平台建设提出整体规划,为有关部门和相关企业进行 冷链物流信息化建设提供参考。本文对昌都市的基本状况及公共服务平台的建设 等提供了具体的解决方法和解决措施。 关键词:冷链物流;物流人才;智慧物流ABSTRACT II ABSTRACT At present, China's society is continuing to develop at a high speed, people are no longer satisfied with the original way of life, and their purchasing power is constantly improving, so people are constantly upgrading consumer products. For the Chang Du people, due to the improvement of living standards, their requirements for the cold chain market are becoming more and more. At present, they are in a state of rapid upgrading. This paper mainly makes a comprehensive analysis of the cold chain logistics in the Chang Du city. Through the analysis, we get the reasons for some problems and the ways to solve them, and through the construction of cold chain logistics in the Chang Du city. The analysis is to build a smart logistics platform to meet the needs of the Chang Du city cold chain. Through the analysis of the current situation and causes of cold chain logistics in the Chang Du city, the corresponding countermeasures are found, and through specific examples, the effectiveness of these measures can be more intuitively reflected. This paper analyzes the current situation of cold chain logistics construction in the Chang Du city and puts forward the process of solving the problem, through case analysis, literature research and other research methods, this paper makes an objective analysis of the current situation of the Chang Du city Logistics and the problems that appear in it, and deeply excavates the root cause of the problems in the construction of the Chang Du city cold chain logistics, and in the light of the problems arising, the corresponding solutions are proposed. Thus for the relevant departments to standardize the cold-chain logistics. Market to provide theoretical support to achieve a sound development of cold-chain logistics. This paper puts forward some suggestions on the construction of the cold chain logistics standard system in the Chang Du city, and provides theoretical support for the establishment of the cold chain logistics standard and norm by studying the cold chain circulation standard system, it is beneficial to promote the standardized development of cold chain circulation industry and upgrade the modernization level of cold chain logistics.To provide ideas for poverty alleviation work in the western region, through the study of the integration and promotion of cold chain logistics and rural e-commerce, to assist relevant departments to promote the development of localABSTRACT III e-commerce and promote the implementation of local poverty alleviation and poverty alleviation policies. This paper studies the importance and necessity of the informatization and intellectualization construction of cold chain logistics for the cold chain logistics business, puts forward the overall plan for the construction of the intellectualized cold chain logistics integrated platform, and provides reference for the relevant departments and enterprises to carry out the informatization construction of cold chain logistics. To provide ideas for poverty alleviation in the Chang Du city by studying the integration and promotion of cold chain logistics and rural e-commerce, to assist relevant departments to promote the development of local e-commerce, and to promote the implementation of local anti-poverty policies. Through the education, the introduction way, absorbs the national each place the outstanding logistics talented person, this is also solves the Chang Du city cold chain logistics the key factor. This paper studies the importance and necessity of cold chain logistics information and intelligence construction to cold chain logistics business, and puts forward the overall plan for the construction of intelligent cold chain logistics comprehensive platform, it can provide reference for related departments and enterprises to carry out cold chain logistics information construction. In this paper, the basic situation of the city and the construction of public service platform to provide specific solutions and measures Key words: cold chain logistics; logistics talents; intelligent logistics目录 IV 目 录 第一章 绪 论...................................................................................................................1 1.1 研究背景与意义..................................................................................................1 1.1.1 研究背景 ...................................................................................................1 1.1.2 研究意义 ...................................................................................................3 1.2 国内外研究现状..................................................................................................4 1.2.1 国外研究现状 ...........................................................................................4 1.2.2 国内研究现状 ...........................................................................................5 1.3 相关理论与方法..................................................................................................6 1.3.1 相关理论 ...................................................................................................6 1.3.2 研究方法 ...................................................................................................8 第二章 昌都市冷链物流的现状及成因分析.................................................................9 2.1 冷链物流市场发展历程....................................................................................10 2.2 昌都市冷链物流现状及存在问题....................................................................11 2.2.1 当前昌都冷链物流现状 .........................................................................11 2.2.2 主要存在的问题 .....................................................................................11 2.3 昌都冷链物流存在问题的原因........................................................................13 2.3.1 冷链物流体系不健全 .............................................................................13 2.3.2 人口数量、地理位置、居住地等方面的问题 .....................................14 2.3.3 基础设施不完善 .....................................................................................15 2.3.4 冷链物流无法适应电商平台的发展 .....................................................16 2.3.5 冷链物流企业经营落后,缺乏专业人才 .............................................16 第三章 昌都市冷链物流建设实例分析.......................................................................18 3.1 项目的选址与建设条件....................................................................................18 3.2 地理位置和气候特点........................................................................................19 3.3 基础设施状况....................................................................................................20 3.4 冷链运营方式满足电商/批发市场的发展 ......................................................20 3.5 建设冷藏库,完善物流体系............................................................................23 3.6 构建大数据系统................................................................................................24 3.7 加强食品安全,创建货物追溯与管理系统....................................................26 3.7.1 货物追溯与管理系统的主要优点 .........................................................28目录 V 3.8 建立现代化智慧仓储与配送管理系统............................................................31 3.8.1 系统需求分析 .........................................................................................32 3.8.2 仓储与配送系统整体架构 .....................................................................32 3.8.3 仓储管理系统简介 .................................................................................33 3.8.4 满足智慧物流的基本构成 .....................................................................34 3.9 构建智慧冷链物流管理系统............................................................................36 3.10 小结..................................................................................................................37 第四章 昌都市冷链物流市场的发展对策...................................................................39 4.1 政府加强宏观调控,规范冷链物流市场,完善冷链物流体系....................39 4.1.1 加强宏观调控 .........................................................................................39 4.1.2 规范冷链物流市场,完善冷链物流体系 .............................................40 4.2 建立健全物流法律保障体系............................................................................42 4.2.1 当前主要法律法规 .................................................................................42 4.2.2 进一步完善法律法规 .............................................................................43 4.3 逐步完善物流市场竞争运行机制 ....................................................................43 4.4 完善基础设施,创建公共服务平台,适应电商发展....................................44 4.5 提高企业经营水平,积极培养物流人才........................................................45 第五章 结论与展望.......................................................................................................46 5.1 主要研究结论....................................................................................................46 5.2 进一步研究展望................................................................................................46 致 谢...............................................................................................................................48