独创性声明
本人郑重声明：所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研
究成果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已
经发表或撰写过的研究成果，也不包含为获得广东外语外贸大学或
其他教育机构的学位或证书而使用过的材料。与我一同工作的人对本研究所做的任
何贡献均已在论文中作了明确的说明并表示谢意。
作者签名：
签字日期： 2021年11月30日
学位论文版权使用授权书
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作者签名：
导师签名：
签字日期：2021年 11月 30日 签字日期：2021年 11月 30日

DEED OF DECLARATION
I,
Ke Qingwu , hereby submit my MBA dissertation for oral defense, entitled
Research on Market Positioning Strategy for Tingo's -196℃ Biologics' Logistics
and truthfully declare that the above-titled case analysis is a product of my original
research investigation.
I further declare that, should the school eventually discover that a substantial portion
of my dissertation is lifted, into to, from original source, using exactly the words of the
author in more than 18% of the whole content, I reserve the right to Guangdong
University of Foreign Studies to recall my MBA Diploma and cancel the degree
granted to me.
Signed this day of 2021.11.30 at Guangdong University of Foreign Studies.
MBA Candidate

ACKNOWLEDGEMENTS
First of all, I would like to express my deepest gratitude to my supervisor, Professor
Miao, for her constant encouragement and patient guidance. Professor Miao has
guided me through all stages of thesis writing and spent time on me. Without her
consistent and inspiring guidance, this thesis could not have reached its present form.
Second, I would like to express my gratitude to Mr. Ge Xiaohu, CEO of Tingo, and
all other staff whose working experiences have given me inspirations. Their insightful
advice and objective narration have enriched my knowledge about marketing
management and therefore widened my academic view.
Third, hereby I would like to give special thanks to Dr. Wu and Dr. Li for their
guidance about thesis writing skills and related software application.
Last but not least, my family members are always the backup for me at anytime. Their
loving considerations and great confidence in me are always in company with my
growth. I also would like to thank my friends and my fellow classmates who gave me
their help and spend time on listening to me.
。。。以下略