湖南高岭建设集团有限公司企业文化体系建设研究
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摘 要
在企业运营管理研究中，企业文化建设理论与实践不断证明了企业文化建设
对企业的发展与成功起着不可估量的作用。在当前市场经济建设和经济全球化的
大环境下，企业的发展壮大与价值的增长是企业市场竞争的基础和保障
强大的企业文化对内能引领企业战略的方向，提升和保障企业的执行力，加
强企业的运营效率，增强员工对企业的认可度和归属感；对外而能增强企业的核
心竞争力，提升社会对企业认同度和影响力，增进员工的价值感，促使员工持续
保持活力，充分挖掘自身资源与潜能，为企业的发展在市场竞争中主动去迎接挑
战与考验
本文通过对近年国内外的企业文化主要文献资料的研究，从企业文化建设的
相关理论入手，系统的阐述了企业文化建设的重要性、建设途径方法和重大作用
并以湖南高岭建设集团有限公司企业文化体系建设作实证分析
高岭建设集团有限公司企业文化研究建设过程采用“四维分析模型”工具通
过访谈、问卷调研等对企业文化进行调研诊断。企业文化诊断分析中发现，（1）
高岭建设集团停留在企业发展的初级阶段。随着企业的成熟与市场环境的变化，
企业核心价值观已不能完全支撑现阶段企业发展战略；（2）企业现行文化理念没
有形成体系；（3）企业管理风格不能支持行业特性；（4）企业形象传播系统不
完整；（5）缺乏支撑行业发展的行为观念等问题
在问题分析的基础上，进一步采用“四过程建设模型”对核心价值，文化理
念体系分析提炼，并从企业核心文化理念、管理风格、行为观念、视觉文化传播
等方面提出了企业文化体系设计方案，形成了适合企业发展阶段的特有的企业文
化
通过具体的方法与措施进行实施推行后验证了新的企业文化体系建设对企业
发展的影响与作用意义重大。为现代企业企业文化建设研究又提供了依据和价值
参考
通过对高岭建设集团的企业文化建设研究表明：企业成功必须（1）要有文化
作为基础凝聚企业的核心价值。（2）顺应企业发展和行业特性。（3）精准地把
握企业文化的特质和发展状态，加强企业文化系统建设，增进企业文化对企业战
略目标实现，企业价值提升的作用
关键词：高岭建设集团；企业文化；四维分析模型；四过程建设模型
高级管理人员工商管理硕士学位论文
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Abstract
Corporate culture affect the business development from both inside and outside.
For the enterprise itself，strong corporate culture can lead the direction of enterprise
strategy, enhance and safeguard the implementation of enterprise strategy, strengthen
the enterprise operational efficiency and enhance staff the recognition and sense of
belonging to enterprises; For the outside of the enterprise, it can enhance the core
competitiveness、social recognition and influence、sense of value of employees，
encourage staff to maintain vitality, and fully tap their own resources and potential to
meet the challenges and tests in the market competition.
Based on the research of enterprise culture literature at home and abroad in recent
years, this paper systematically expounds the importance 、the ways and the great
function enterprise culture construction, which starts from the related theory of
enterprise culture construction。At the same time, the paper makes an empirical
analysis of the corporate culture system construction of Hunan Kaolin Construction
Group Co., Ltd.
In the study, the author uses the four-dimensional analysis model tool to
conduct investigation and research on the corporate culture of Kaolin Construction
Group Co., Ltd. through interviews and questionnaire surveys.
Corporate culture diagnostic analysis found that: (1) Construction Group,
Koaling stay in the initial stage of enterprise development. With the maturity of the
enterprise and the change of the market environment, the core values of the enterprise
can not completely support the current enterprise development strategy; (2) There is
no system for the current cultural concept of the enterprise; (3) The style of the
enterprise management cannot support the characteristics of the industry; (4) Image
communication system is not complete; (5) the lack of behavioral concepts to support
the development of the industry and other issues.
On the basis of the analysis of the culture problems, the author further adopts the
four-process construction model to analyze and refine the core value, and put
forward the corporate culture system. There have formed a suitable stage of enterprise
development unique corporate culture program, which designed from the aspects of
corporate core culture concept, management style, behavior concept and visual culture
湖南高岭建设集团有限公司企业文化体系建设研究
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communication.,
The research on corporate culture construction of Kaolin Construction Group
shows that the success of a business must (1) have a culture as the foundation to unite
the core value of the enterprise; (2) must comply with the development of the
enterprise and the characteristics of the industry; (3) must systematically and
accurately grasp the enterprise Cultural characteristics and development status.
Key words: Kaolin Construction Group; corporate culture; four-dimensional analysis
model; four-process construction model。。。。。。