摘要
I
摘要
在当前的市场环境下,我国大多房地产企业正在逐步转型升级，利润率下滑、
增长放缓是房企不得不面对的现实问题，当然，坚守还是转型使大多房企不得不
静下心来认真深入思考。尤其是对于百强排名之外的房企来说，在中国市场的生
存空间越来越小，要在激烈的市场竞争中求生存，求发展，只有不断探索和谋求
自身新的发展模式,才能促进企业不断发展壮大,增强竞争实力,才能在激烈的市
场竞争中获取有利的竞争优势。当前，在“一带一路”的战略背景下，中国企业
迎来了新的发展契机。一方面，“一带一路”沿线国家的基础设施合作带来了庞
大的市场机会，海外投资机会、工程承包建设需求增加；另一方面，我国亟需开
展国际产能合作，转移国内过剩产能，引导中国企业“走出去”发展。“一带一
路”战略的推进，云南新一轮的对外开放迎来了重大机遇，在此背景下，我省房
地产企业在工程承包建设方面本身就已经具备了丰富的经验和技术，面对国内房
地产行业受宏观调控政策影响以及激烈的市场竞争环境，利润率下滑，增长放缓
等问题，应利用出口信用保险的项目来源渠道、资信调查渠道、风险保障等积极
抢抓国家实施“一带一路”战略的重要机遇，尽快在国际化发展模式上形成突破

但是，国际市场不安全与风险因素不断增加，外部环境形势复杂，中国工程承包
商的传统海外市场如亚洲、中东和非洲容量接近极限，很难继续扩大，竞争也很
激烈，面对发达国家承包商的价格竞争，中国承包商企业受到了融资难、融资贵
等瓶颈制约，中小民营房地产企业更是难上加难

出口信用保险是支持我国企业“走出去”发展，解决企业参与国际合作存在
问题的有效政策性金融工具，从微观上看，出口信用保险既可以防范企业在海外
投资、海外工程承包等过程中面临的政治风险及商业风险；又可以满足资金的需
求，解决企业融资难题，增强企业在海外抢订单、拿项目的能力，从而实现拓展
海外市场，增加企业国际竞争力的目标。从宏观上看，出口信用保险政策是落实
“一带一路”、国际产能和装备制造合作、非洲“三网一化”等国家战略的重要
体现

本文旨在结合“一带一路”重要机遇的基础上，结合出口信用保险近几年支摘要
II
持房地产类企业对外投资发展的实践经验，在对云南某民营房地产企业对外投资
发展情况进行总结分析的基础上，归纳分析房企，尤其是中小民营房企国际化发
展中存在的普遍问题和规律等。此外，针对出口信用保险如何支持房企“走出去”
发展的功能和作用研究分析，提出房地产类企业，尤其是中小房企在国家“一带
一路”战略的实施过程中，如何运用出口信用保险解决开拓海外业务、推动国际
化发展进程中存在的问题及创新务实的措施

关键词：出口信用保险 房地产企业 对外投资Abstract
III
Abstract
In the current marketing environment, most real estate enterprises in China are
gradually restructuring and upgrading. All real estate enterprises have to face the
reality of declining profit margins and slowing growth. In fact, whether to persist or
restructure is the problem that should be seriously considered by most real estate
companies. Especially for those enterprises which do not enter the top100 ranking,
their living space in the Chinese market is becoming smaller and smaller. In order to
survive and develop in the fierce market competition, they shall constantly explore
and seek new development model to help the enterprise grow and develop, at the same
time enhance the competitive power to gain the competitive advantage in the fierce
competitive market. At present, Chinese enterprises have ushered in a new
development opportunity against the background of The Belt and Road. On the one
hand, the infrastructure cooperation in these countries along the line of The Belt and
Road has brought huge market and overseas investment opportunities, as well as the
increasing construction contracting demand; on the other hand, it is urgent for China
to develop international capacity cooperation and transfer excess domestic production
capacity, guiding enterprises to go out for development. With the promoting of The
Belt and Road strategy, a new round of opening to the outside world in Yunnan also
ushered in a significant opportunity. In this context, based on the previous rich
experiences and technology of the construction of project contracting, the real estate
enterprises in our province should adopt the source channel, credit investigation
channel and risk guarantee of Export Credit Guarantee to actively grab the important
opportunity during the implementation process of The Belt and Road strategy in
the face of the impact of macro-control policies and the fierce market competition
environment, the declined profit margins, slowing growth and other issues, in order to
make a breakthrough in the international development mode as soon as possible.
Nevertheless, the international market insecurity and risk factors are increasing, andAbstract
IV
the external environment situation is also more complex. The traditional overseas
market capacity of Chinese engineering contractors is close to the limit, such as Asia,
the Middle East and Africa. It is difficult to continue to expand with more fierce
competition. Facing the price competition of the contractors from developed countries,
Chinese contractors have been restricted by the bottleneck of financing difficulties
and high expenses, and the development of small and medium-sized private real estate
enterprises is even more difficult.
Export Credit Guarantee is an effective policy financial tool to support the
domestic enterprises go out for development and solve the encountered problems of
enterprises participating in international cooperation. From the microscopic point of
view, Export Credit Guarantee can prevent the political risks and commercial risks
faced by enterprises in the process of overseas investment and contracting overseas
projects; It can also meet the funds demands, solve the financing difficulties of
enterprises, and enhance the ability of overseas enterprises to rush orders and win
projects, thus achieving the goal of expanding overseas markets and increasing the
international competitiveness of enterprises. From a macro perspective, Export Credit
Guarantee Policy is an important manifestation of the national strategy, including the
implementation of The Belt and Road”, the cooperation of international capacity and
equipment manufacturing, AfricaThree networks and industrialization,etc. On the
basis of summarizing and analyzing the development of foreign investment of a
private real estate enterprise in Yunnan, this paper aims to combine the important
opportunities of The Belt and Road, and the practical experience of Export Credit
Guarantee in supporting foreign investment development of real estate enterprises in
recent years, to analyze the common problems and law of real estate enterprise,
especially for the internationalization development of small and medium-sized private
enterprises. In addition, it also studies and analyzes the function and effect of Export
Credit Guarantee in supporting the “go out” development of real estate enterprises. On
this basis, it puts forward how the real estate enterprises, especially small and
media-sized enterprises use Export Credit Guarantee to solve the problems existing in
the development of overseas business and internationalization in the implementingAbstract
V
process of The Belt and Road strategy, as well as innovative and pragmatic
measures.
Keywords: Export Credit Guarantee，The Real Estate Enterprises，
InvestmentAbroad目录
VII
目录
摘要..........I
Abstract..III
第一章 引言1
第一节 选题背景及研究意义........1
一、研究背景及现状....1
二、研究目的与意义....1
第二节 国内外相关研究动态及文献综述3
一、出口信用保险研究综述....3
二、对外投资研究综述4
三、企业发展模式和国际化相关理论研究综述....
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