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摘 要
沈焦股份公司是2012年由沈阳煤业集团有限责任公司经过股份制改革而成立的，
沈焦股份公司煤炭种类齐全，有主焦煤、气煤、肥煤、瘦煤、贫瘦煤、贫煤、无烟煤、
三分之一焦煤和褐煤，主要从事煤炭开采、原煤精洗、煤炭销售等业务。下属沈阳矿
区、山西矿区、内蒙古矿区、贵州矿区、黑龙家五个矿区，主要有6个生产矿井，包
括林盛煤矿、红菱煤矿、西马煤矿、蒲河煤矿和清水煤矿。 2012年沈焦股份公司原
煤产量已经接近6000万吨，2010年以来，沈焦股份公司抓住历史机遇向煤矸石建材、
干法水泥、房屋开发、煤矸石发电、金刚石砂化造纸、煤气体抽排再利用、采掘机电
设备制造等领域发展。沈焦股份公司现有员工接近5万人，2011年沈焦股份公司收入
总额接近340亿元，名列2012年中国工业企业500强第378位、全国煤炭企业100强第28
位。

从 2002 年开始，我国的原煤价格开始上涨，之后又有小幅下降，受到 2008 年亚
洲大规模金融危机的影响，煤炭价格处于较长时间的低迷状态，但是自 2009 年起，
随着全球及我国经济的复苏，煤炭销售开始好转，煤炭价格迅速反弹上涨至今，煤炭
企业在此期间获得了大量的利润，账面上有巨额的使用资金。同时，众多煤炭企业开
始居安思危，在多个领域尝试发展非煤产业，试图做大做强，但事实上效果却并不理
想。众多煤炭开采企业的非煤业务大都亏损，利润率低、生产困难，甚至导致所属企
业亏损倒闭。因此如何开展非煤产业的多元化经营，成为摆在煤炭企业面前亟待解决
的问题。

本文正是在这样的背景下，以沈焦股份公司为实例，阐述了企业多元化发展的历
程和现状，运用 SWOT 方法分析了企业多元化发展过程中存在的问题及弊端，最后
提出优化多元化发展的方案。

关键词：煤炭企业，多元化，核心竞争力，优化方案II
Shen Yang Caol Company Optimization of diversified
development strategy
Abstract
The Shen Yang caol company was established through the joint-stock reform , Shen
Yang caol company range, with coking coal , gas coal , fat coal , lean coal , anthracite
-thirds - coking coal and lignite , mainly engaged in coal mining , coal sperm washing ,
coal sales business. Subordinate Shenyang mine , mine in Shanxi , Nei Menggu mine ,
mine in Guizhou , Heilongjiang home five mines , there are six producing mines, including
mines Linseng coal , Xima coal mines, coal mines and water Puhe mine . Shen Yang caol
company seize the historic opportunity to gangue materials, dry cement , housing
development, coal gangue power generation , diamond sand of the paper, the body
pumping gas Pai recycling , mining development of mechanical and electrical equipment
manufacturing and other fields . Shen Yang caol company currently employs nearly 50,000
people , 2011 Shen Jiao stock company revenues totaled nearly 34 billion yuan , ranking
the 2012 Chinese industrial enterprises 500 , 100 coal enterprises in the country ranked
28th .
Beginning in 2002 , China's coal prices began to rise , followed by another decline
slightly by the 2008 Asian financial crisis, the impact of large-scale , long-time coal prices
in the doldrums, but since 2009 , as the global and country economic recovery, coal sales
began to improve, rising coal prices quickly rebounded since the coal enterprises in the
meantime get a lot of profits, there is a huge book on the use of funds . Meanwhile, a
number of coal companies began danger, try to develop in many areas non-coal industries ,
trying to become bigger and stronger , but in fact the effect is not ideal. Many coal mining
companies mostly non-coal business losses , low profit margins , production difficulties .
Therefore, how to carry out non-coal industry diversification, to be placed in front of the
coal enterprise problems to be solved .
This article is in this context, to Shen Yang caol company as an example to explain
the course of the development of enterprise diversification and the status quo , using the
SWOT method to analyze the development process of diversification problems and
shortcomings , and finally proposes multivariate optimization development programs .
KeyWords: Coal enterprises, Diversification, Optimization program