摘要
随着互联网技术和新媒体的迅猛发展，信息传播的方式发生了翻天覆地的变
化，云南广播电视产业面临着收入下滑、用户流失的严峻挑战。在媒体融合发展
的背景下，随着产业化、市场化改革的不断深入，云南广播电视产业必须积极推
动自身的转型和升级，通过跨媒体、跨地区、跨行业的融合，增强产业影响力和
经济利益。全国有线电视网络整合和广电 5G建设一体化的重大机遇，也给云南广
电产业的提升发展带来重要战略机遇。
本研究分析云南广播电视产业的竞争力提升策略，按照提出问题、分析问题、
解决问题的逻辑思路来构建分析框架，围绕媒体融合发展和 5G信息技术热潮，在
梳理现有的媒体融合发展与广播电视产业相关文献的基础上，进一步明确相关概
念，准确把握媒体融合、广播电视产业、5G技术的概念和内涵，梳理了中国广电
产业发展历程和发展趋势，并通过与上海、湖南广电产业发展现状的比较，找出
云南广电产业发展的差距和不足。研究基于“钻石模型”对影响云南广电产业竞争力
的因素做出综合判断，并在此基础上选取最能反映云南广电产业竞争力的 17个指
标，通过熵权法计算各指标权重，分析影响云南广电产业竞争力提升的关键因素，
最后根据分析结果，结合价值网理论提出了具体的竞争力提升策略，指出云南广
电产业要借助政府行政力量的支持，把握“全国一网”整合与广电 5G建设一体化的
重大机遇，以媒体融合为手段实现跨区域、跨媒体、跨行业的多元化发展，从单
纯依赖“广播电视”手段的产业发展成为汇聚不同媒体业务的综合性文化传媒产业。
关键词：媒体融合发展；云南广电产业；钻石模型；竞争力
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Abstract
With the rapid development of Internet technology and new media，traditional
radio and television industries are facing severe challenges of declining revenue and
loss of users. Against the background of integrated media development，along with the
continuous deepening of industrialization and marketization reform，Yunnan’s broadcast
and television industries must actively promote their own transformation and upgrading，
enhance the influence and economic interests of the group through the integration of
cross-media，cross-region and cross-industry. The major opportunities of national cable
TV network integration and the integration of radio and television 5G construction also
bring importantstrategic opportunities tothe transformationand developmentof
Yunnan’s broadcast and television industry.
ThedissertationanalyzestheStrategy forcompetitivenessimprovementof
Yunnan’s broadcastand televisionindustries. This papercombs thedevelopment
process and development trend of China's broadcast and television industry, and finds
out the gaps and deficiencies by comparing the development of Yunnan's broadcast and
television industry with Shanghai and Hunan. Based on the "Diamond Model"，The
dissertation makes acomprehensive judgment on the corecompetitiveness of the
development of Yunnan’s broadcast and television industry，by constructs the evaluation
index，calculates the index weight through the entropy weight method，the research
analyzes the keyfactors affecting the competitivenessof Yunnan’s broadcast and
television industry，and proposed specific competitiveness promotion strategies from
the six elements of the diamond model.
Key words：Integrated media development；Yunnan’s broadcast and television industry；
Diamond model；Strategy for Competitiveness Improvement
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