Abstract
Abstract
The fast-paced life style of urban residents increases the living pressure of urban residents.
The development of rural tourism in Taolinggou Village, Yangquan City, gives urban residents a
different kind of ecological leisure space, changes their stereotypical fast-paced life, and enables
urban residents to enjoy the primitive ecological environment. The satisfaction of tourists to the
tourist destination is an important evaluation standard for the development of local tourism.
Therefore, the strategy to improve tourist satisfaction is worth considering. This paper takes
Taolinggou Village, Yangquan City, Shanxi Province, as the research object, takes the local "tourist
satisfaction" as the research entry point, finds out the factors affecting tourist satisfaction through
empirical analysis, finds the deficiencies in the development process, and puts forward the
corresponding strategies.
First of all, the research background, purpose and significance of the topic of this paper are
expounded. By referring to domestic and foreign literature, the research progress in the field of
rural tourism research is understood, and relevant concepts of rural tourism and theories of tourist
satisfaction are studied. Then, the basic conditions of Taolinggou village, ecological environment
and infrastructure of Taolinggou Village, tourism development scale, tourism development model,
relevant government support policies, tourism development under the epidemic situation were
investigated and introduced.
Secondly, according to the actual situation of tourism development in Taolinggou Village,
relevant theories are integrated and a framework is constructed to conduct a questionnaire survey,
explore the influencing factors of tourist satisfaction in Taolinggou Village, summarize the factors
affecting the development of rural tourism in Taolinggou Village, and verify the relationship
between perceived quality, perceived value and tourist satisfaction. Thus, it is found that there are
disadvantages in Taolingou village's rural development, such as infrastructure and environment to
be optimized, relatively small scale of development, single development mode, tourism service
level to be improved, and treatment methods of scenic spots under the epidemic situation to be
improved.
Finally, combined with the research and analysis of the previous chapters, summarize and
draw lessons from the experience of rural tourism development at home and abroad, and put
forward feasible strategies to improve tourists' satisfaction from different levels in view of the
shortcomings of the current tourism development of Taolinggou Village. In this paper, the
theoretical knowledge and field investigation are fully combined in the research process, according
to the development trend of The Times, put forward suitable suggestions for Taolinggou Village,
so that Taolinggou Village in the rural tourism development road to go better and better, promote
II
Abstract
the steady growth of Taolinggou Village's social economy, which also provides reference for other
villages in the initial stage.
Key words：Rural tourism；Taolingou Village；Tourist satisfaction；counterm
III
目录
目录
摘要......................... I
Abstract .................... II
1 绪论...................7
1.1 研究背景 ..................7
1.2 研究意义 ..................7
1.2.1 理论意义....................7
1.2.2 现实意义....................7
1.3 国内外研究现状...................8
1.3.1 国内研究现状..................8
1.3.2 国外研究现状................10
1.3.3 文献评述..................12
1.4 研究内容、方法及技术路线...............12
1.4.1 研究内容..................12
1.4.2 研究方法..................13
1.4.3 技术路线..................13
2 相关基础概念及理论基础..................14
2.1 概念界定 ................14
2.1.1 乡村旅游..................14
2.1.2 游客满意度 ....................14
2.2 理论基础 ................15
2.2.1 感知价值理论................15
2.2.2 感知绩效理论................16
2.2.3 游客满意度理论 ..................16
3 桃林沟村基本条件及旅游发展现状..............17
3.1 桃林沟村基本条件 ...................17
3.1.1 区位条件..................17
3.1.2 自然环境..................17
3.1.3 基础设施..................18
3.1.4 人文历史..................18
3.2 桃林沟村旅游发展现状.................19
3.2.1 桃林沟村旅游发展规模............19
3.2.2 桃林沟村旅游发展模式............20
3.2.3 乡村旅游收入及游客接待量 ................22
3.2.4 政府相关支持政策..............22
IV