I 摘要 随着我国电子商务的逐渐普及，跨境电商得到了迅猛发展。为顺应这一发展趋势， 我国越来越多的企业走上了跨境电商的发展道路，跨境电商进口模式也日趋多样化。 DT外贸公司凭借其丰富的进口贸易经验，近年来跨境电商也得到了一定的发展，但 也存在一些弊端。为加快DT外贸公司跨境电商发展速度，需要分析其优劣势来探索 出适合该公司发展的跨境电商进口模式。 本文主要利用SWOT分析法对DT外贸公司的现状进行分析，根据SWOT分析 法所得出的结论，搭建科学的AHP层次分析法模型，选择一个适合DT外贸公司跨 境电商的发展模式。将SWOT分析法中的DT外贸公司的资源、成本、机会、风险 等的分析结果运用AHP层次分析法进行深入探究，从而构建出一个符合DT外贸公 司发展实际情况的层次分析模型，对DT外贸公司进行全面科学的量化分析。经过本 文的分析，最终认为保税备货的进口模式是最适合DT外贸公司发展实际情况的模式， 只有采用这种进口模式，DT外贸公司才能够有效减少经营成本，促进盈利水平的提 升。 本文通过以DT外贸公司为例选择的跨境电商模式为全国其它发展跨境电商的中 小企业提供更好的参考和借鉴。而本次研究结论对我国跨境电商行业的长期发展也具 有一定的指导意义。随着跨境电子商务行业的飞速发展，相应的电子商务公司应当切 实采取相应措施，不断优化企业的经营结构，提高企业的管理能力，在发展过程中切 实推进企业进口成本的降低，让企业在市场竞争中保持有利地位。 关键词：DT外贸公司；跨境电商；进口模式；AHP层次分析法 Abstract II Abstract Withthepopularizationofe-commerceinChina,cross-bordere-commercehas developedrapidly.Inordertocomplywiththisdevelopmenttrend,moreandmoreChinese enterpriseshaveembarkedonthedevelopmentpathofcross-bordere-commerce,andthe importmodesofcross-bordere-commercehavebecomeincreasinglydiversifiedDT foreigntradecompanywithitsrichexperienceinimporttrade,inrecentyears, cross-bordere-commercehasalsobeendeveloped,buttherearealsosomedisadvantages. InordertoacceleratethedevelopmentofDTforeigntradecompany'scross-border e-commerce,itisnecessarytoanalyzeitsadvantagesanddisadvantagestoexplorethe cross-bordere-commerceimportmodesuitableforthecompany'sdevelopment. ThepapermainlyUSESSWOTanalysismethodtoanalyzethestatusquoofDT foreigntradecompany.BasedontheconclusionofSWOTanalysismethod,ascientific AHPanalytichierarchyprocessmodelisestablishedtoselectadevelopmentmodel suitableforDTforeigntradecompany'scross-bordere-commerce.Basedontheanalysis resultsofresources,costs,opportunitiesandrisksofDTforeigntradecompanyinthe SWOTanalysismethod,theAHPanalysismethodisusedforin-depthexploration,soasto buildananalytichierarchyprocessmodelinlinewiththeactualdevelopmentsituationof DTforeigntradecompany,andconductacomprehensivescientificquantitativeanalysisof DTforeigntradecompany.Aftertheanalysisofthispaper,itisconcludedthattheimport modeofbondedstockisthemostsuitablemodeforthedevelopmentofDTforeigntrade company.Onlybyadoptingthisimportmode,DTforeigntradecompanycaneffectively reduceoperatingcostsandpromotetheimprovementofprofitability. Thispaper,bytakingDTforeigntradecompanyasanexample,choosesthe cross-bordere-commercemodeltoprovidebetterreferenceandreferenceforothersmall andmedium-sizedenterprisesdevelopingcross-bordere-commerceinChina.The conclusionofthisstudyalsohascertainguidingsignificanceforthelong-term developmentofChina'scross-bordere-commerceindustry.Withtherapiddevelopmentof cross-bordere-commerceindustry,correspondinge-commercecompaniesshouldtake effectivemeasurestoconstantlyoptimizetheirbusinessstructure,improvetheir managementcapabilities,andeffectivelypromotethereductionoftheirimportcostsinthe developmentprocess,soastomaintainafavorablepositioninthemarketcompetition. Keywords:DTForeignTradeCompany，Cross-borderE-commerce，ImportMode，AHP 目录 III 目录 Abstract..................................................................................................................................II 1绪论..................................................................................................................................1 1.1研究背景...................................................................................................................1 1.2研究意义...................................................................................................................1 1.3国内外研究现状.......................................................................................................3 1.3.1国内跨境电商研究现状.................................................................................3 1.3.2国外跨境电商研究现状.................................................................................4 1.3.3文献评述.........................................................................................................4 1.4跨境电商发展情况...................................................................................................5 1.5我国跨境电商的行业现状.......................................................................................6 1.5.1三种进口模式.................................................................................................9 1.5.2三种进口模式优劣比较...............................................................................10 1.6研究内容与方法.....................................................................................................12 1.4.1研究内容.......................................................................................................12 1.6.2研究方法.......................................................................................................13 1.6.3研究框架.......................................................................................................14 1.7研究创新.................................................................................................................14 2相关理论基础................................................................................................................16 2.1跨境电商概念.........................................................................................................16 2.2SWOT分析法.........................................................................................................17 2.3AHP层次分析法....................................................................................................17 3DT跨境电商发展现状和问题分析..............................................................................18 3.1DT外贸公司概况....................................................................................................18 3.2DT外贸公司跨境电商发展现状............................................................................19 3.3DT外贸公司跨境电商存在的问题........................................................................20 3.4本章小结................................................................................................................21 4基于AHP和SWOT的DT外贸公司跨境电商模式选择........................................22 4.1问题的提出和描述.................................................................................................22 4.2DT外贸公司SWOT分析......................................................................................22 4.2.1SWOT分析...................................................................................................22 4.3基于AHP和SWOT综合分析的进口模式选择..................................................27 4.3.2构建判断矩阵..............................................................................................29 目录 IV 4.3.3选择进口模式..............................................................................................31 4.4本章小结.................................................................................................................32 5DT外贸公司跨境电商进口模式保障措施.....................................................................33 5.1培养跨境电商专业人才.........................................................................................33 5.1.1切实强化校企合作，加强外界沟通联合...................................................33 5.1.2制定具体的人才培养目标...........................................................................33 5.2搭建跨境支付体系..............