上海HS化工公司发展战略研究

中文摘要

随着社会的发展和城市化进程的推进,市场对涂料的需求量在不断增加,中国建

筑涂料、汽车涂料、工业涂料、粉末涂料、家具涂料市场基本都处于快速增长阶段。

作为涂料行业中的建筑涂料,在人们日益增长的对家居环境的高要求下,已经成为了

涂料行业中的一大亮点。2008年尽管受到全球金融危机和经济衰退的影响,我国涂

料行业仍保持较高的增速,成为世界第一大涂料生产和消费大国。涂料行业“十二五”

规划指出,涂料行业受下游工业和民用两方面的需求影响,“十二五”期间国内经济

仍将保持较高的速度发展。

上海HS化工有限公司创建于1982年,注册资本10.6亿。经过30年的努力经营,

如今已成为集涂料、化工原料的生产经营;房产、酒店的经营管理;资本投资经营等

多元化发展的集团型企业,是国内较具规模的著名企业之一。本文从战略的高度全面

分析了企业所面临的外部宏观环境、行业发展趋势和主要竞争对手情况,系统地对影

响上海HS化工有限公司长远发展的多个内部重要因素进行了分析研究,运用PEST

分析理论,波特的五种竞争力模型,SWOT分析方法等分析方法,结合企业实际,提

出了上海HS化工有限公司的总体发展战略为“扩张型”战略、竞争战略为成本领先

战略和差异化战略组合,为保证总体战略的顺利实施,从技术创新、精益生产、营销

方式、人力资源管理方面进行了详细的计划,全面为战略的实施提供充分保障。

关键词:PEST;五种竞争力模型;SWOT;总体战略;竞争战略;职能战略

作 者:方晓旗

指导老师:段进军

英文摘要
m hs化丁公同发展战略研究

DEVELOPMENT STRATEGY RESEARCH OF

SHANGHAI HS CHEMICAL Co.LTD

Abstract

With the development and urbanization of society, the market demand for coatings is

increasing, Chinese architectural coatings, automotive coatings, industrial coatings, powder

coatings, furniture coatings market fundamentals are in a rapid growth phase. As the paint

industry in architectural coatings, in the growing high demand for the home environment,

the paint industry has become a major highlight. In 2008 despite the global financial crisis

and economic recession, China's paint industry remained at a high growth rate, as the

world's largest paint producer and consumer countries. Paint industry, second five plan

that the paint industry and downstream industries affected demand for both civilian,

five-second period of the domestic economy will continue to maintain a high pace.

Shanghai HS Chemical Co. was founded in 1982 with registered capital of 1.06

billion. After 30 years of hard work, has now become a set of paints, chemical raw

materials production and management; property, hotel management; capital investment

management and other diversified group enterprise, is one of the more well-known

enterprise scale. In this paper, a comprehensive analysis of strategic enterprises are facing

external macro-environment, industry development trends and major competitors, the

systematically important factor affecting multiple internal HS Chemical Co., Ltd. Shanghai

long-term development were analyzed, using PEST analysis theoretical analysis, Porter's

five competitive forces model, SWOT analysis, combined with the actual business, put

forward the overall development strategy of Shanghai Chemical Co. HS is competitive

strategy of cost leadership strategy and differentiation strategy portfolio, in order to ensure

the smooth implementation of the overall strategy, technical innovation, lean

manufacturing marketing, human resource management carried out a detailed plan to

provide adequate protection for the implementation of a comprehensive strategy .

Keywords: PEST; five competitive forces model; SWOT; overall strategy;

competitive strategy; functional strategies

Written by Fang Xiaoqi

Supervised by Duan Jinjun

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