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MBA毕业论文《寿险个人代理人业绩影响因素研究》(55页).rar
目录
学位论文原创性声明和学位论文版权使用授权书................................................……I
摘要......................................................................................................................……n
Abstract...................................................................................................................……1!I
插图索引................................................................................................................……VH
附表索引..............................................................................................................……V川
第1章绪论...........................................................................................................……1
1.1选题背景与意义........................................................................................……1
1.2文献综述...............................................……,..............................................……2
1.2.1国外研究现状二,.......................................................··········,············……2
1.2.2国内研究现状..........................................................···...·················……3
1.3研究方法及研究内容.........................·..····················································……4
1.3.1研究方法与思路...............................................······························……4
1.3.2研究内容及框架....................................................·························……4
第2章我国寿险个人代理人营销的现状...........................................................……6
2.1寿险营销及其主要渠道.............................................................................……6
2.1.1寿险营销的内涵.............................................................................……7
2.1.2寿险营销的特点............................·················································……8
2.1.3寿险营销的主要渠道........................……,......................................……8
2.2我国个人代理人营销.....................................···········································……9
2.2.1我国寿险个人代理人制度的基本模式.........................................……9
2.2.2我国寿险个人代理人制度的发展...............................................……10
2.2.3我国寿险个人代理人制度的利弊分析.......................................……11
第3章寿险个人代理人业绩的影响因素.........................................................……14
3.1业绩的内涵..............................................................................................……14
3.2人格特征因素...............……,..........................................................·...······……巧
3.2.1人格特征因素的内涵...................................................................……巧
3.2.2"大五"人格特征对代理人业绩的影响........................................……巧