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本文对有关宁波交通银行内外部国际业务环境进行了全面的分析和总结，从该行内部组织
架构、客户结构、业务结构等方面作了全面阐述。然后再通过SWOT 分析，明确分析交通
银行宁波分行在发展国际业务时所占有的优势和可能遇到的机遇等，从而提出今后几年该
行国际业务的发展战略和路径，为该行国际业务发展提出了建设性的意见和建议。一是优
化国际业务管理制度，从经营模式、绩效考核、人员梯队等几方面入手，整合内外部资源，
提升科学规划与决策水平；二是优化国际业务营销策略，从客户需求、产品组合入手，推
行链式联动营销模式，使国际业务竞争力和盈利能力大大增加；三是优化国际业务流程，
从后台营运、风险管理入手，建成顺畅高效的国际业务服务体系，提升客户体验度。本文
将战略研究应用于分行级的国际业务领域，紧密结合工作实际，对交通银行宁波分行国际
业务有现实的参考价值
关键词：交通银行国际业务发展战略研究II
Research on International Business Development Strategy
of Bank of Communications Ningbo branch
Abstract
This paper based on the background of economic globalization, arranged the materials and
theory, and did a research of international business development strategy with the sample of Bank
of Communications Ningbo branch. With the global economic integration, as well as the Chinese
economy into the new normal, the international business of commercial banks is facing
unprecedented challenges and opportunities. The international business of Bank of
communications Ningbo branch began in 1989,after more than 20 years, it has a certain size and
market share, but also faces the new normal adaptive adjustment problems.In this paper, the writer
analyzed the external environment and internal environment of the international business. And then
through the SWOT analysis, it is clear that the line of international business development strengths,
weaknesses, opportunities and challenges, proposed in the next few years the line of international
business development strategy. One is to optimize the international business management system,
from the business model, performance evaluation, integration of internal and external resources,
enhance the scientific planning and decision-making level; two is to optimize the marketing
strategy of international business, from the customer demand, product portfolio with the chain
linkage marketing model, to greatly increase the international business competitiveness and
profitability ability; Three is to optimize the international business process, from the operation, risk
management, international business service system,to enhance the customer experience. In this
paper, strategic research is applied in the international business field of branch level, and it is
closely combined with practical work, which has a practical reference value for the international
business of Bank of communications Ningbo branch.
Key Words：Bank of CommunicationsInternational Business Development strategy
ResearchIII
目录
引言.......1
1 导论 ... 2
1.1 选题的背景与意义.... 2
1.1.1 选题的背景...... 2
1.1.2 选题的意义...... 3
1.2 研究的目标与思路.... 4
1.2.1 研究的目标...... 4
1.2.2 研究的思路...... 4
1.3 研究的内容与方法.... 5
1.3.1 研究的内容...... 5
1.3.2 研究的方法...... 6
1.4 可能的创新与不足.... 6
1.4.1 研究的创新...... 6
1.4.2 研究的不足...... 7
2 理论回顾及文献综述 .......... 8
2.1 商业银行国际业务理论回顾与最新进展 .. 8
2.1.1 商业银行国际业务起源与内涵研究 8
2.1.2 商业银行国际业务的重要性研究 .... 9
2.1.3 商业银行国际业务发展模式研究 .. 10
2.2 商业银行战略管理相关理论回顾与研究综述.... 11
2.2.1 战略管理理论的起源与发展历程回顾...... 11
2.2.2 商业银行战略管理实践研究综述 .. 12
3 商业银行国际业务发展战略的分析 ....... 13
3.1 商业银行国际业务发展的概念内涵......... 13
3.1.1 商业银行国际业务的概念界定 ...... 13
3.1.2 商业银行国际业务发展的内涵 ...... 13IV
3.1.3 商业银行国际业务发展的意义 ...... 13
3.2 商业银行地区分行国际业务发展的影响因素.... 14
3.2.1 商业银行地区分行国际业务发展的市场需求度及其影响因素 14
3.2.2 商业银行地区分行国际业务的发展能力及其影响因素. 14
3.2.3 商业银行地区分行国际业务发展的竞争态势及其影响因素 .... 16
3.2.4 商业银行地区分行国际业务发展的政策环境及其影响因素 .... 16
3.3 商业银行地区分行国际业务发展战略的理论内涵........ 17
3.3.1 商业银行地区分行国际业务发展战略的概念界定......... 17
3.3.2 商业银行地区分行国际业务发展战略的构成要素......... 17
3.3.3 商业银行地区分行国际业务发展战略的决定因素......... 17
3.3.4 商业银行地区分行国际业务发展战略的制定程序......... 18
3.3.5 商业银行地区分行国际业务发展战略的实施程序......... 18
4 交通银行宁波分行国际业务发展环境分析....... 19
4.1 交通银行宁波分行国际业务的外部环境分析.... 19
4.1.1 国际经济环境 ........... 19
4.1.2 国内经济环境 ........... 20
4.1.3 区域经济环境 ........... 21
4.1.4 金融市场环境 .
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