第一章新产品开发战略 1.Attractive markets offer little potential for new product development customers who need the product and who feel it is important. A.True B.False 1.有吸引力的市场提供了新产品开发少量的客户，他们需要产品，并且认为产品很重要。 A.正确 B.错误 B 2.An example of a Disruptive Technology for in the automotive industry is going from a sedan to an SUV. A.True B.False 2.一个颠覆性的技术在汽车工业中的例子是从轿车到 SUV。 A.正确 B.错误 B：红皮书 17页，倒数 17行，颠覆式技术，有助于创造一个新市场和新价值网 络，最终促成现有市场和现有价值网络的颠覆。 3.Which of the following are examples of strategic Arenas? A.Markets,Technologies,and Customers B.Markets,Products,and Technologies C.Geographic Areas,Products,and Technologies D.Products,Markets,and Geographic Areas 3.下列哪一个是战略领域的例子？ A.市场、技术和客户 B.市场、产品和技术 C.地理区域、产品和技术 D.产品、市场和地理区域 4.In a Sustaining strategy, the technology basis is ? A.Familiar B.New to the World C.Disruptive D.New to the Company 4.在持续战略中，技术基础是？ A.熟知的 B.全新于世的 C.破坏性的 D.全新于公司的 A：红皮书 17页，倒数 6行，持续性创新，并不创新新市场或新价值网络，结合颠 覆式技术创造一个新市场和新价值网络的解释，可以判断。 5.In the Product Innovation Charter, the goals and objectives area includes ? A.New Product Profitability goals B.New Product Introductin Goals C.Success Rate goals D.All of the above E.None of the above 5.在新产品创新章程中，目标和目标领域包括？ A.新产品盈利目标 D.以上全是 B.新产品引入目标 E.以上都不是 C.成功率的目标 D 知识点集锦 6.1.2节描述 6.An Analzer strategy, according to Miles and Snow, is usually first to market. A.True B.FaIse 6.根据 Miles and Snow的理论，分析策略通常是先于市场的。 A.正确 B.错误 B在红皮书 16页，图 1.7所描述的四种战略都是公司对市场挑战的反映。 7.In Winning at New Products,Cooper identifies which of the following strategies as the best performing? A.High Budget,Diverse B.Low Budget,Conservative C.Technology Push D.Balanced Approach 7.在赢得新产品的过程中，库柏认为以下哪种策略表现最好？ A.高预算，多样化 B.低预算，保守派 C.技术推进 D.平衡的方法 8.Two key elements cf a successful New Product Development are ? A.Having good technology and a strong management team B.Having a great idea and executing well C.Having a great advertising scheme and good ideas D.Having a great R&D team and good financial analysis 8.成功的新产品开发的两个关键要素是？ A.具有良好的技术和强大的管理团队 B.好的想法，并很好地执行