文本描述
西安理工大学工商管理硕士专业学位论文
performance appraisal index and a lack of long-term incentive mechanism. In the aspect of
spiritual motivation, there are some problems such as not obvious incentive mechanism in
marketing skills training management, single career development channel of sales staff and
unreasonable talent selection. The improvement plan has been made in turn, and the design of
performance appraisal index has been perfected, the long-term incentive mechanism has been
perfected, the training management system has been perfected, the career development planning
of employees has been established and the talent selection process has been perfected. And
further design and improve the corresponding safeguard mechanism measures.
Key words: Sales department; Incentive mechanism; "Internet + Big data" investment services.
III
目录
1 绪论 ......................................................................................................... 1
1.1 研究背景与意义 ............................................................................... 1
1.1.1 研究背景 ..................................................................................... 1
1.1.2 研究意义 ..................................................................................... 2
1.2 研究内容、思路及方法................................................................... 3
2 理论综述 ................................................................................................. 6
2.1 激励的概念及其作用 ....................................................................... 6
2.2 激励的相关理论 ............................................................................... 7
2.3 国内外研究现状 ............................................................................. 10
3 QD公司介绍及销售部员工激励现状................................................. 13
3.1 QD公司概况 ................................................................................... 13
3.1.1 公司简介 ..........................................................
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