CS微电子公司发展战略研究
研究生姓名：彭凯
学科：工商管理
导师姓名：周劲波
研究方向：组织与战略管理
年级：2020级
中文摘要
在二十一世纪的今天，电子信息产业已发展成国家社会经济中至关重要的组成部分，
并且日益关键。随着电子信息产业对于国家社会经济和国家信息安全紧密关联，我国政
府不仅制定了多项促进电子信息产业发展的政策措施，同时还投放了巨大的各种资源，
以促进电子信息产业的技术开发和产品技术创新。在政府强力支持下，电子信息产业涌
入了大批的各类企业参与，这也使得从事这个产业的企业竞争愈发激烈。所以企业想要
长久的生存发展，企业就必须要制定符合自己的发展战略，只有这样才能确保在竞争中
脱颖而出，同时能够健康持续成长。
本文将以 CS微电子公司为例，通过借助 PSET模型（PSET Model）、波特五力模
型（Porter's Five Forces model）、SWOT矩阵（SWOT matrix）以及 QSPM矩阵（QSPM matrix）
等分析工具，为CS微电子公司的发展确立可行的发展战略。首先，本文阐述了国内外
关于企业发展战略的最新研究，为本文的研究提供了研究依据。其次对于相关理论基础
一一介绍，具体包括企业竞争战略理论（Theory of Enterprise Competitive Strategy）、企
业发展战略理论（Theory of Enterprise Development Strategy）和企业核心能力理论
（Enterprise Core Competence Theory），作为本文研究的理论基础。接着阐述了 CS微
电子公司发展所处的外部环境与内部环境。在外部环境方面，借助 PEST模型，从政治
环境、经济环境、社会环境和技术环境四个方面阐述了 CS微电子公司发展的宏观环境；
借助波特五力模型，从现有竞争者、新进入者威胁、供方议价能力、买方议价能力和来
自替代品的压力五个方面阐述了 CS微电子公司发展的行业环境；然后，借助EFE矩阵
对 CS微电子公司面临的机遇与威胁进行了分析，发现：CS微电子公司能够对外部环境
的改变做出反应。在内部环境方面，从企业组织构架、技术和产品创新、人力资源分析
方面分析了 CS微电子企业所处的内部环境；再后，借助IFE矩阵对其所处的优势与劣
势进行了分析，发现：CS微电子公司的内部整体情况处于劣势状态。最后，通过SWOT
分析与 QSPM分析，确定了 CS微电子公司的发展战略为扭转型战略，主要从市场发展
战略与技术创新战略两方面展开。在具体的实施策略方面，主要包括５个方面：加大研
发资金的投入、加强企业文化的建设、加强专业团队的整体素质、注重外包机制的引入
和重视公司创新能力的提升。
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希望通过本文的分析研究，可以对 CS微电子公司的发展给出切实有效的对策，同
时，也能够为其他同类或相近类型的电子企业发展提供借鉴。
关键词：微电子公司；发展战略；QSPM矩阵分析
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The Research on developing strategy
of CS microelectronics company
Graduate student: Kai Peng
Supervisor: Jinbo Zhou
Major：Business Administration
Research direction: Organization and strategy administratio
Grate:2020
Abstract
Today in the 21st century, the electronic information industry has developed into
a vital part of the country's social economy and is becoming increasingly critical. As
the electronic information industry is closely related to the national social economy
and national information security, the Chinese government has not only formulated a
number of policies and measures to promote the development of the electronic
information industry, but also invested a huge variety of resources to promote the
technological developmentof the electronic informationindustry. and product
technology innovation. With the strong support of the government, a large number of
enterprises of various types have poured into the electronic information industry,
which has also made the competition of enterprises engaged in this industry more and
more fierce. Therefore, if an enterprise wants to survive and develop for a long time,
it must formulate a development strategy that conforms to its own. Only in this way
can it stand out from the competition and grow healthily and continuously.
This article will take CS Microelectronics as an example, through the use of
PSET Model (PSET Model), Porter's Five Forces Model (Porter's Five Forces model),
SWOT matrix (SWOT matrix) and QSPM matrix (QSPM matrix) and other analysis
tools, Established a feasibledevelopment strategy for the development ofCS
Microelectronics. First of all, this paper expounds the latest research on enterprise
development strategy at home and abroad, which provides the research basis for the
research of this paper. Secondly, the relevant theoretical foundations are introduced
one by one,including Theory ofEnterprise Competitive Strategy, Theoryof
Enterprise Development Strategy and Enterprise Core Competence Theory. theoretical
basis. Then expounds the external environment and internal environment of CS
Microelectronics Company's development. In terms of external environment, with the
help of PEST model, the macro environment of CS Microelectronics' development is
expounded from four aspects: political environment, economic environment, social
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