中图分类号：F279.23 学校代码：10207
学号：9181140002 密级：公开
硕士学位论文
DC 银行企业文化建设问题研究
姓 名：智明
指导教师： 邵鲁副教授
申请学位： 管理学 硕士
学科专业： 企业管理
研究方向： 企业文化
培养单位： 亚泰工商管理学院
2022 年 5 月
硕 士学 位论 文
DC 银行企业文化建设问题研究
姓 名： 智明
指导教师：邵鲁 副教授
吉林财经大学亚泰工商管理学院
2022 年 5 月
THE RESEARCH ON THE CONSTRUCTION OF
ENTERPRISE CULTURE OF DC BANK
Candidate: Zhi Ming
Supervisor: Shao Lu
School of Business Administration
May, 2022 摘 要
对于企业文化的研究起源于上个世纪七十年代，经过了四十多年的发展，众
多的国内外相关学者和企业界人士对于企业文化相关理论的关注与重视的程度
越来越大，企业文化的建设与优化对企业的核心竞争力的提升和经营绩效的增加
所起到的正向作用和价值开始得到越来越多的认可。一个企业的核心竞争能力有
不同的来源，例如：关键技术、商业模式、顾客粘性和创新能力等等，这是随着
企业的自身条件和所处的外部环境的不同而有所区别和差异的，但是不可否认的
是，对于任何企业来讲与其发展阶段相适应的合理的企业文化都必然是该企业不
可或缺的核心竞争优势之一。DC银行原有的企业文化不仅不能满足该公司健康
发展的需要，而且如果不立即着手进行一定程度的调整和变革，那么DC 银行原
有的企业文化很可能就会成为该公司发展过程中的“拦路虎和绊脚石”，很可能
会给该公司的生存和发展带来巨大的成本和隐患。正是在这一背景下，笔者开始
着手对与 DC 银行企业文化建设相关的问题进行了分析与研究。
本文的第一部分内容首先阐述了论文的研究背景和研究意义。其次，对国内
外关于企业文化建设问题的相关研究进行了系统的梳理和总结。最后，介绍了本
文的研究内容、基本框架、相关的研究方法以及可能的创新点。本文的第二部分
内容首先明确了本文对于企业文化的概念界定。其次，较为详尽阐述了企业文化
的内容和特征。最后，对企业文化的结构和功能进行了分析和论述。本文的第三
部分内容首先介绍了 DC 银行的经营概况。其次，对DC 银行企业文化建设的基
本情况进行了较为详尽的阐述。最后，给出了 DC 银行的企业文化评估方法和调
查问卷，并对调研结果进行了分析和总结。本文的第四部分内容首先分析了 DC
银行企业文化建设存在的主要问题。其次，阐述了导致这些问题存在或产生的成
因。本文的第五部分内容是完善DC 银行企业文化建设效率的措施和建议，在上
一章诊断和分析出DC 银行企业文化建设存在的问题及其成因的基础上，并结合
国内具有一定相似性的企业文化建设的成功案例，给出了提升DC 银行企业文化
建设效率的对策和建议。
关键词：企业文化企业文化建设DC银行
I Abstract
The research on corporate culture originated in the 1970s. After more than 40
years of development, many relevant scholars and business people at home and
abroad have paid more and more attention to the relevant theories of corporate culture.
The positive role and value of the construction and optimization of corporate culture
in improving the core competitiveness of enterprises and increasing business
performance have been increasingly recognized.The core competitiveness of an
enterprise has different sources, such as key technology, business model, customer
stickiness and innovation ability, which are different and different with the enterprise;s
own conditions and external environment.However, it is undeniable that for any
enterprise, a reasonable corporate culture suitable for its development stage must be
one of the indispensable core competitive advantages of the enterprise. The original
corporate culture of DC bank not only can not meet the needs of the company;s
healthy development, but also if it does not immediately start a certain degree of
adjustment and reform, the original corporate culture of DC bank is likely to become a
"stumbling block" in the development process of the company, which is likely to
bring huge costs and hidden dangers to the company;s survival and development.
Under this background, the author began to analyze and study the issues related to the
corporate culture construction of DC bank.
The first part describes the research background and significance of this paper.
Secondly, it systematically combs and summarizes the relevant research on the
construction of corporate culture at home and abroad. Finally, it introduces the
research content, basic framework, relevant research methods and possible
innovations of this paper.The second part of this paper first defines the concept of
corporate culture. Secondly, it expounds the content and characteristics of corporate
culture in detail. Finally, the structure and function of corporate culture are analyzed
and discussed.The third part of this paper first introduces the operation of DC bank.
Secondly, it expounds the basic situation of corporate culture construction of DC bank
in detail. Finally, the corporate culture evaluation method and questionnaire of DC
bank are given, and the research results are analyzed and summarized.The fourth part
of this paper first analyzes the main problems existing in the construction of corporate
culture of DC bank. Secondly, it expounds the causes of these problems.The fifth part
of this paper is the measures and suggestions to improve the efficiency of corporate
II