专业学位硕士学位论文
H 科技公司企业文化的优化研究
Research on the Optimization of Corporate Culture of H
Technology Company
作 者 姓 名：张飞
学科、 专业：工商管理
学 号：41911440
指 导 教 师：乔坤
完 成 日 期： 2022 年 5 月 28 日
大连理工大学
Dalian University of Technology
大连理工大学学位论文独创性声明
作者郑重声明：所呈交的学位论文，是本人在导师的指导下进行研究
工作所取得的成果。尽我所知，除文中已经注明引用内容和致谢的地方外，
本论文不包含其他个人或集体已经发表的研究成果，也不包含其他已申请
学位或其他用途使用过的成果。与我一同工作的同志对本研究所做的贡献
均已在论文中做了明确的说明并表示了谢意。
若有不实之处，本人愿意承担相关法律责任。
学位论文题目： H 科技公司企业文化的优化研究
作 者 签 名 ： 日期： 2022 年 5 月 28 日
大连理工大学专业学位硕士学位论文
摘 要
现代管理学认为，企业文化对企业核心竞争力的培育起着至关重要的作用，文化就
是明天的经济。不仅国内外各大公司纷纷建立专门部门来从事企业文化的建立和执行工
作，小公司也越来越重视企业文化所带来的巨大影响。然而，企业文化建立好后也不是
一成不变的，它受到时间和空间、内部和外部的诸多因素影响，科学的企业文化观念
应当是不断的自我更新，甚至是不破不立的。因此，在公司发展进入新阶段时，如何
优化出更恰当、更具特色的企业文化，以及对企业形象进行更科学的管理，会成为企
业生存和持续发展的关键，也是当今许多企业面临的共同课题。
本文正属现代民营互联网科技中小企业在发展中，逐步优化企业文化的研究。在
近两年对H 科技公司的跟踪实践过程中，运用文献研究法、组织文化评估工具( OCAI)
和归纳总结法等对企业现有文化进行深入研究。通过调研、座谈、新媒体互动、员工活
动等技术手段确定了“灵活型”企业文化的分类。在此基础之上通过优化更恰当组织物
质文化、行为文化、制度文化和精神文化，更新了“企业愿景”、“企业使命”和“企
业价值观”，促使企业更具向心力和凝聚力，助其摆脱中小企业招聘难、育留难、工作
效率低等困境，达到提高企业核心竞争力、保证企业稳定发展的目的。
在企业文化构建过程中，活力、开放、共享、创新是永恒的主题，贯彻执行、服
务战略、以人为本是不变的原则，制度配合、领导支持、树立模范、建设 IP 是不二的
法门，物质补充、组织管理、培训考评、反馈更新是保障措施。与此同时，企业文化
的构建固然很重要，它的宣贯更是重中之重。因此，在优化企业文化之时也必须建立
企业文化的保障措施，在物质、机制、人力方面下功夫，保障企业文化的落地执行和
后续改进。
通过对 H 科技公司企业文化的优化研究，提出的对策及优化方案，在促进民营科
技中小企业的进阶发展方面有积极的借鉴作用，有助于当代中小企业的发展研究。
关键词：文化优化；中小企业文化；组织文化评价量表；核心竞争力
- I -H 科技公司企业文化的优化研究
Research on the Optimization of Corporate Culture of H Technology
Company
Abstract
Modern management believes that corporate culture plays a vital role in cultivating the
core competitiveness of enterprises, and culture is the economy of tomorrow. Not only major
companies at home and abroad have set up special departments to engage in the establishment
and implementation of corporate culture, but also small companies are paying more and more
attention to the great impact of corporate culture. However, after the establishment of corporate
culture, it is not unchanging. It is affected by time and space, internal and external factors. The
scientific concept of corporate culture should be constantly self-renewal, even indestructible.
Therefore, when the company enters a new stage of development, how to optimize a more
appropriate and distinctive corporate culture and conduct a more scientific management of the
corporate image will become the key to the survival and sustainable development of enterprises,
and also a common topic faced by many enterprises today.
This thesis is just a study on the gradual optimization of corporate culture in the
development of modern private Internet technology small and medium-sized enterprises.
During the follow-up practice of H technology company in the past two years, the existing
corporate culture was deeply studied by using literature research method, organizational culture
assessment tool (OCAI) and induction and summary method. Through research, discussion,
new media interaction, employee activities and other technical means, the classification of
"flexible" corporate culture is determined. On this basis, the "enterprise vision", "enterprise
mission" and "enterprise values" have been updated by optimizing the more appropriate
organizational material culture, behavior culture, system culture and spiritual culture, so as to
promote the enterprise to have more centripetal force and cohesion, help it get rid of the
difficulties of recruitment, education and low work efficiency of small and medium-sized
enterprises, and achieve the purpose of improving the core competitiveness of the enterprise
and ensuring the stable development of the enterprise.
In the process of building the corporate culture, vitality, openness, sharing and innovation
are the eternal themes, implementation, service strategy and people-oriented are the
unchanging principles, system cooperation, leadership support, setting an example and building
IP are the only methods, and material supplement, organization management, training
evaluation and feedback update are the guarantee measures. At the same time, the construction
of corporate culture is of course very important, and its publicity and implementation is the top
- II - 大连理工大学专业学位硕士学位论文
priority. Therefore, when optimizing the corporate culture, it is also necessary to establish
safeguard measures for the corporate culture, and make efforts in material, mechanism and
human resources to ensure the implementation and subsequent improvement of the corporate
culture.
Key Words：Cultural Optimization; SME Culture; Assessment Instrument; Enterprise
Competitiveness
- III -