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分类号密级
UDC学校代码10689
硕士学位论文
A公司企业文化诊断研究
Acompany culture diagnosis research
姓名：骆靖云
导师（职称）：张强（教授）
申请学位类别：工商管理硕士
专业：工商管理
研究方向：企业文化
学院（中心、所）：商学院
论文完成时间：2023年6月6日摘要
摘要
企业文化对企业发展起到非砎匾淖饔茫云笠岛诵木赫Φ呐嘤推笠党?
期可持续发展有着深远的影响笠滴幕瞧笠嫡迨盗Φ闹匾糠郑判愕钠笠?
文化对企业有正面的价值导向，可为企业发展提供充足的动力，同时增强企业的向
心力和凝聚力，增强企业在市场环境中的竞争力。A公司现面临着扩大国内市场份额、
走出国门的机遇与挑战，在新的行业机遇及竞争形势下，迫切需要提高企业管理水
平和提升企业竞争能力冉钠笠滴幕瞧笠党中⒄沟木裰е投υ慈?
重视、加强并推动A公司企业文化的创新与建设，可以内强企业素质，外塑企业形象，
增强企业凝聚力，提高企业竞争力，实现企业文化与企业发展战略的和谐统一，企
业发展与员工发展的和谐统一，企业文化优势与竞争优势的和谐统一，为A公司的改
革、发展、稳定提供强有力的文化支撑。①
本文以A公司为研究案例，应用卡麦隆和奎因的OCAI量表，结合田野调查法中的
结构访谈法对A公司企业文化进行诊断研究。结合A公司的企业性质、从事行业特性、
市场竞争环境等方面特点，在研究过程中通过联动相关的理论、测量工具和访谈方
法，对测量量表数据和搜集信息整合分析，把A公司企业文化现状和期望状态间的差
距用组织轮廓图体现出来，发现并总结出A公司当下的企业文化存在的问题，最终为
优化A公司企业文化提出积极有效的对策和变革方向。
通过调查发现，A公司属于典型的市场优先式的企业文化类型。公司以市场目标
为导向，注重业绩，把市场份额的扩大、超越竞争对手作为首要任务，同时多以任
务完成度及完成情况来衡量员工的能力笠抵懈鞑棵拧⒉慵吨湟泊嬖谧沤洗蟛?
异和距离，典型的市场优先式文化使得企业从组织构架到员工个体之间形成了相对
等级森严的企业文化壁垒。而公司期望的企业文化为临时体制式文化为主，部落式
文化为辅，这也说明了A公司有变革需求与展望。
结合企业调查现状的结论，对A公司提出以下企业文化优化对策：大幅提升临
时体制式文化比重，适度提升部落式文化比重，适度降低等级森严式文化比重，
大幅降低市场为先式文化比重。从健全完善人才体制机制，设立有效激励机制着
①国资委关于加强中央企业企业文化建设的指导意见[D].互联网文档资源.
I 摘要
手，多渠道增强企业文化宣传和教育对策，多组织集体活动以增强凝聚力，建立良
性沟通机制，放慢市场扩张脚步等对A公司企业文化进行优化改革庇ψ⒁庾龊?
A公司企业文化建设的实施盪瞎ぷ鳎缰厥悠笠滴幕ㄉ璧囊寂嘌胧凳枇?
专门的企业文化管理部门、建立健全公司企业文化培训体系，力盕笠滴幕穆涞?
生根。
通过对A公司企业文化诊断和建设的研究表明：企业文化建设要根据自身实际情
况进行合理、科学地构建，企业文化建设是一套体系性的建设工程，不仅需要企业
领导人重视引领，员工积极参与，还要发动广泛宣传教育，在实践中坚定不移地实
施和调试企业文化，最终达到企业文化促进企业良性发展和运行的目的。本研究案
例将为A公司文化变革提供依据及参考，同时也可以为今后该领域研究者们提供
可描述和参考的具体研究对象。
关键词：企业文化；文化诊断；OCAI量表；优化对策
II Abstract
Abstract
Corporate culture plays a very important role in the development of enterprises
and has a far-reaching impact on the cultivation of core competitiveness and
long-term sustainable development of enterprises.Corporate culture is an important
part of the overall strength of the enterprise.Excellent corporate culture has positive
value orientation for the enterprise,which can provide sufficient impetus for the
development of the enterprise,and enhance the centripetal force and cohesion of the
enterprise,and enhance the competitiveness of the enterprise in the market
environment.The corporate culture spirit of Company Afailed to generate great
resonance and cohesion among internal employees,and failed to give play to the
boosting power of the corporate culture to the development of the company.In
addition,the impact of the epidemic on the business of the company in several years,
the development of the company was hindered to a certain extent.To break through
this dilemma,it is necessary to sort out and diagnose the current situation of corporate
culture of the company,analyze the reasons and optimize the construction of
corporate culture,so as to unite the enterprise internally,stimulate the initiative and
creativity of employees,improve the cohesion and executive force of the team,and
jointly cope with the test of external sluggish market environment.
This paper takes Company Aas Acase study,applies Cameron and Quinns
OCAI scale,combined with the structural interview method in the field survey
method to diagnose the corporate culture of Company A.In combination with the
characteristics of Company A,such as the nature of the enterprise,the characteristics
of the industry engaged in,the market competition environment and other aspects,in
the process of research,through the linkage of related theories,measurement tools
and interview methods,the data of the measurement scale and collected information
are integrated and analyzed,and the gap between the current situation and the
expected state of the corporate culture of Company Ais reflected by the
organizational profile.Find and summarize the problems existing in the current
corporate culture of Company A,and finally put forward positive and effective
countermeasures and reform directions for optimizing the corporate culture of
Company A.
Through the investigation,it is found that Company Abelongs to the typical
I Abstract
enterprise culture type of market priority.Oriented by market objectives and focusing
on performance,the company prioritizes the expansion of market share and
surpassing competitors,and measures the ability of employees by the degree and
completion of tasks.There are also big differences and distances between different
departments and levels in the enterprise.The typical market-first culture makes the
enterprise form a relatively hierarchical corporate culture barrier from the
organizational structure to the individual employees.The expected corporate culture
of the company is mainly temporary institutional culture and supplemented by tribal
culture,which also shows that Company Ahas reform needs and prospects.
Based on the conclusion of enterprise survey,the following countermeasures are
proposed for corporate culture optimization of Company A:slightly increase the
proportion of tribal culture as a whole,greatly increase the proportion of temporary
institutional culture,moderately reduce the proportion of market-first culture,and
maintain the proportion of hierarchical culture.To optimize and reform the corporate
culture of Company A,we should improve the talent system and mechanism,set up
an effective incentive mechanism,enhance the publicity and education
countermeasures of corporate culture through multiple channels,organize collective
activities to enhance cohesion,establish a benign communication mechanism,and
slow down the pace of market expansion.At the same time,we should pay attention to
the implementation and guarantee of corporate culture construction of Company A,
such as attaching importance to the guidance,training and implementation of
corporate culture construction,setting up a special corporate culture management
department,strengthening corporate culture training,increasing the transmission
channels of corporate culture,so as to ensure the implementation of corporate culture.
Key words:Corporate culture;Corporate culture diagnosis;OCAI scal;Optimization of
corporate culture
II 。。。以下略
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