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MBA硕士毕业论文_H建筑施工公司发展战略研究PDF

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伴随着经济全球化、信息化、知识化进程推进,企业间竞争日趋激烈,建筑市场挑 战严峻,内外部环境变数较大,而供给侧改革政策、“一带一路”战略、长江经济带等 战略举措为我国建筑业的发展提供重大机遇。建筑施工企业在机遇与挑战并存的新形势 下的战略调整对企业生存发展至关重要。探究新形势下中小建筑施工企业的战略转型对 于KH建筑施工企业自身的长远发展和战略竞争力的获得有重要意义,对于思考建筑行 业的发展方向、战略调整也有启发性作用。 论文选取KH建筑施工公司作为研究对象,研究企业在新形势下的战略调整和战略 发展规划。采用PEST模型和波特五力模型分析企业所面临的外部环境,通过讨论企业 的资源基础、能力基础与核心竞争力,进一步剖析企业所拥有的内部环境基础,在此基 础上利用SWOT战略分析工具识别KH公司所拥有的优势、劣势、机会和威胁,为探讨 KH公司的战略选择夯实基础。最后结合公司定位、愿景和战略目标,制定出企业在宏 观层面的战略规划和职能层面的战略方案,最后针对性地提出战略保障措施。 论文得出的研究结论如下:(1)SO战略和WO战略是当下KH公司稳中求进、快 速成长的较优战略选择。(2)为实现企业的战略目标,KH公司在宏观层面上的战略部 署为“三步走”战略,即聚焦专业化经营、基于产业链向上下游价值环节延伸一体化、构 建价值生态圈。在职能层面上围绕组织架构、制度体系、人力资源、信息化管理、财务 融资、企业文化建设等方面部署相应的战略方案。(3)KH公司需在技术创新、资质、 人才建设、薪酬设计等方面制定一系列战略保障措施,确保战略的实施过程及实施效果。 关键词:建筑施工行业;公司发展战略;SWOT分析;战略保障 II Abstract With the advancement of economic globalization, informatization and knowledge, the competition among enterprises is becoming increasingly fierce, the construction market challenges are severe,and the internal and external environment variables are large. However, with one belt, one road strategy and the Yangtze River economic belt, the international construction market, infrastructure construction and new urbanization are the major opportunities for the development of China's construction industry. The strategic adjustment of construction enterprises in the new situation of both opportunities and challenges is very important for the survival and development of enterprises. Exploring the strategic transformation of small and medium-sized construction enterprises in the new situation is of great significance for the long-term development of KH construction enterprises and the acquisition of strategic competitiveness. It is also enlightening for thinking about the development direction and strategic adjustment of the construction industry. In this paper, KH construction company is selected as the research object to study the strategic adjustment and strategic development planning of enterprises in the new situation. This paper uses PEST model and Porter's five forces model to analyze the external environment of enterprises, and further analyzes the internal environment basis of enterprises by discussing the resource basis, capability basis and core competitiveness of enterprises. On this basis, SWOT strategic analysis tool is used to identify the advantages, disadvantages, opportunities and threats of KH company, which lays a solid foundation for exploring the strategic choice of KH company. Finally, combined with the company's positioning, vision and strategic objectives, the company's strategic planning at the macro level and the strategic plan at the functional level are formulated, and finally the strategic safeguard measures are put forward. The conclusions of this paper are as follows: (1) SO strategy and WO strategy are the better strategic choices for KH company to make progress in stability and grow rapidly. (2) In order to achieve the strategic objectives of the company, the strategic deployment of KH company at the macro level is the "three-step" strategy, that is, focusing on professional operation, extending integration based on the industrial chain to the upstream and downstream value links, and building a value ecosystem.At the functional level, the corresponding strategic plans are deployed around the organizational structure, institutional system, human resources, information management, financial financing, corporate culture construction and other aspects. (3) KH company needs to formulate a series of strategic guarantee measures in III technical innovation, qualification, talent construction and salary design to ensure the implementation process and effect of the strategy. Key words: Construction industry ; Company development strategy ; SWOT analysis; Strategic support IV 目 录 摘要 ........................................................................................................................................... I Abstract ..................................................................................................................................... II 图表清单 .................................................................................................................................. VI 第一章 绪论 .............................................................................................................................. 1 1.1 研究背景 ......................................................................................................................... 1 1.2 研究目的与意义 ............................................................................................................. 2 1.3 相关研究文献综述 ......................................................................................................... 2 1.4 研究路线与方法 ............................................................................................................. 4 第二章 KH公司外部环境分析 ............................................................................................... 6 2.1 外部宏观环境分析 ......................................................................................................... 6 2.1.1 政治环境 ................................................................................................................... 6 2.1.2 经济环境 ................................................................................................................... 7 2.1.3 社会环境 ................................................................................................................... 9 2.1.4 技术环境 ................................................................................................................. 11 2.2 行业环境分析 ............................................................................................................... 12 2.2.1 潜在竞争对手的分析 ............................................................................................. 12 2.2.2 供应商的谈判能力分析 ......................................................................................... 12 2.2.3 甲方的谈判能力分析 ............................................................................................. 13 2.2.4 对手的竞争能力分析 ............................................................................................. 14 2.2.5 行业替代品的威胁分析 ......................................................................................... 15 2.2.6 行业关键成功因素分析 ......................................................................................... 15 2.3 本章小结 ....................................................................................................................... 16 第三章 KH公司内部环境分析 ............................................................................................. 17 3.1 KH公司概况 .................................................................................................................. 17 3.1.1 KH公司简介 ........................................................................................................... 17 3.1.2 KH公司的组织架构 ............................................................................................... 18 3.2 KH公司核心竞争力分析 .............................................................................................. 18 3.2.1 KH公司资源分析 ................................................................................................... 18 V 3.2.2 KH公司能力分析 ................................................................................................... 20 31.57% ............................................................................................................................... 23 100% .................................................................................................................................. 23 55.39% ............................................................................................................................... 23 45.63% ............................................................................................................................... 23 11.37% ............................................................................................................................... 23 3.2.3 KH公司核心竞争力 ............................................................................................... 23 3.3 本章小结 ....................................................................................................................... 24 第四章 KH公司的企业战略选择 ......................................................................................... 25 4.1 KH公司发展战略分析与筛选 ...................................................................................... 25 4.1.1 SWOT战略态势分析 .............................................................................................. 25 4.1.2 公司发展战略优先级确定 ..................................................................................... 26 4.2 公司定位、愿景、目标 ............................................................................................... 28 4.2.1 公司定位 ................................................................................................................. 28 4.2.2 公司愿景 ................................................................................................................. 29 4.2.3 公司战略目标 ......................................................................................................... 29 4.3 公司战略方案的设计 ................................................................................................... 32 4.3.1 宏观层面战略规划设计 ......................................................................................... 32 4.3.2 职能层面战略方案设计 ......................................................................................... 35 4.4 本章小结 ....................................................................................................................... 39 第五章 KH公司发展战略实施的保障措施 ......................................................................... 40 5.1 加大新型技术应用与迭代创新投入 ........................................................................... 40 5.2 开展资质升级工作推动专业化进程 ........................................................................... 41 5.3 全方位建设高质量人才队伍 ....................................................................................... 41 5.4 部署旋挖机利润分红计划 ........................................................................................... 42 5.5 本章小结 ....................................................................................................................... 43 结 论 ........................................................................................................................................ 44