随着国际经济合作的不断整合和“一带一路”倡议的持续深化，经济一体化已成为全球 发展大势所趋，以中国为代表的新兴发展中国家积极推动开放合作，实现资源互补和利益共 享。尤其是随着“丝绸之路经济带”国家战略的深入推进，无论是国家层面还是区域发展层 面对连云港发展提出了更高要求，连云港港迎来了新的发展空间，连云港港口集团有限公司 作为连云港港的实际运行单位也面临了新的发展机遇。 本文通过分析“丝绸之路经济带”国家战略实施现状和连云港港口发展实际，明确了连 云港融入“丝绸之路经济带”的重要意义：有利于深入落实国家层面“丝绸之路经济带”战 略发展、有利于提高连云港口岸综合服务能力、有利于把握连云港自由贸易港的申报与试点 的重要契机、有利于连云港与“丝绸之路经济带”经济产业合作和资源共享，在“丝绸之路 经济带”国家战略中寻找合理的战略地位已成为该企业迫在眉睫的决策行为。合理的战略定 位是企业发展的基础和前提，通过对现阶段连云港区位经济发展和企业经营环境的调查研 究，重点以SWOT分析法归纳总结了连云港港口集团在“一带一路”背景下面临的发展机 遇、风险挑战和企业竞争优势和内在比较劣势，明确了连云港港口集团在“丝绸之路经济带” 建设中的战略定位，同时提出了连云港港口集团实现战略目标的发展路径：紧密围绕“丝绸 之路经济带”，全面深化沿线地区国家经济协调合作、充分利用原有新亚欧大陆桥桥头堡优 势、牵头建设连云港自贸区先导区、着力推进绿色港口建设、提升连云港港口集团有限公司 质量管理水平，另外从制度机制层面推进贸易投资便利化、建立金融改革创新联动机制等方 面提出了未来研究方向，为连云港港口集团有限公司在时代背景下取得长远发展打下了基 矗 关键词：丝绸之路经济带，连云港，连云港港口集团有限公司，发展战略 南京航空航天大学硕士学位论文 III ABSTRACT With the continuous integration of international economic cooperation and the continuous deepening of the "the Belt And Road" initiative, economic integration has become the trend of global development. Especially as economic belt "Silk Road Economic Belt" of the national strategic momentum, whether national or regional development level put forward higher requirements, the development of Lianyungang port of Lianyungang ushered in a new development space. Lianyungang Port Group co., LTD. which is Lianyungang port as the actual running unit is also facing new development opportunities. Economic belt based on the analysis of "Silk Road Economic Belt" national strategy implementation present situation and the actual development of Lianyungang port, has been clear about the Lianyungang into the significance of the "Silk Road Economic Belt", is beneficial to further implement the strategy of national level economic belt "Silk Road Economic Belt" development, benefit for improving Lianyungang port comprehensive service ability, grasps the declaration of the free trade port and Lianyungang pilot an important opportunity, Lianyungang and economic belt "Silk Road Economic Belt" of economy, trade and industry cooperation and resources sharing, in the "Silk Road Economic Belt" national strategy for reasonable strategic position has become the enterprise decision-making behavior is imminent. Reasonable strategic positioning is the basis and premise of enterprise development, based on the present stage of Lianyungang regional economic development and enterprise management environment investigation and study, the key to the SWOT analysis summarizes the Lianyungang Port Group under the background of "Silk Road Economic Belt" development opportunity, risk challenge and enterprise competitive advantage, and inherent disadvantages of clear Lianyungang Port Group in the "Silk Road Economic Belt" strategic positioning in construction, and puts forward the development path of Lianyungang Port Group achieve strategic objectives: Tightly around the "Silk Road Economic Belt", comprehensively deepen region along the country's economic coordination and cooperation, make full use of the original advantage of the new Asia-Europe continental bridge bridgehead, led by the construction of Lianyungang free trade zone forerunner area, promoting green port construction, improving the quality of Lianyungang Port Group co., LTD. Management level, also from the aspect of institutional mechanisms to promote trade and investment facilitation, set up financial reform and innovation linkage mechanism and so on proposed the future research direction, to Lianyungang Port Group co., LTD., under the background of times get laid the foundation for the long-term development. “丝绸之路经济带”下连云港港口集团有限公司战略定位研究 IV Keywords: the Belt and Road,Silk Road Economic Belt,Lianyungang port,Lianyungang Port Group co., ltd,development strategy 南京航空航天大学硕士学位论文 V 目 录 第一章 绪论 ............................................................................................................................. 1 1.1. 研究背景与意义 ............................................................................................................... 1 1.1.1. 研究背景 ................................................................................................................ 1 1.1.2. 研究意义 ................................................................................................................ 2 1.2. 国内外研究现状 ............................................................................................................... 4 1.2.1. 国外研究现状分析 ................................................................................................ 4 1.2.2. 国内研究现状分析 ................................................................................................ 5 1.3. 文献综述 ........................................................................................................................... 7 1.4. 研究内容 ........................................................................................................................... 8 1.5. 研究方法与技术路线 ....................................................................................................... 9 1.5.1. 研究方法 ................................................................................................................ 9 1.5.2. 研究技术路线 ........................................................................................................ 9 第二章 论文相关理论基础 ................................................................................................... 11 2.1. 战略管理理论 ................................................................................................................. 11 2.1.1. 战略管理基本理论 .............................................................................................. 11 2.1.2. 战略管理过程 ...................................................................................................... 12 2.2. 增长极理论 ..................................................................................................................... 13 2.3. 供应链理论 ..................................................................................................................... 14 第三章 “丝绸之路经济带”下连云港港口集团有限公司SWOT分析 .......................... 16 3.1. 连云港港口集团有限公司发展现状 ............................................................................. 16 3.2. “丝绸之路经济带”下连云港港口集团有限公司发展优势分析 .............................. 17 3.2.1. 优越的地理和经济区位 ...................................................................................... 17 3.2.2. 完善的物流业支撑体系 ...................................................................................... 17 3.2.3. 拥有广阔的经济腹地 .......................................................................................... 18 3.3. “丝绸之路经济带”下连云港港口集团有限公司发展劣势分析 .............................. 18 3.3.1. 连云港港口发展规划相对滞后，临港工业欠发达 .......................................... 18 3.3.2. 连云港港口集团有限公司物流信息化服务水平有待提高 .............................. 19 3.3.3. 连云港港口集团有限公司企业核心竞争力不强 ..........................