首页 > 资料专栏 > 论文 > 经营论文 > 战略管理论文 > MBA毕业论文_北港口集团有限公司宾馆分公司发展战略研究

MBA毕业论文_北港口集团有限公司宾馆分公司发展战略研究

龙腾宾馆
V 实名认证
内容提供者
资料大小:874KB(压缩后)
文档格式:DOC
资料语言:中文版/英文版/日文版
解压密码:m448
更新时间:2022/3/5(发布于重庆)

类型:金牌资料
积分:--
推荐:升级会员

   点此下载 ==>> 点击下载文档


文本描述
- I - 摘要 随着人们旅游消费的比例增加,酒店市场在得到机遇的同时竞争更为激烈。旅 游业作为秦皇岛市的优势产业,其产业发展受到了政府的高度重视,各级政府不断 为旅游业注入新力量,推进产业进步。酒店作为旅游业的相关产业,发展态势迅猛。 随着消费者对酒店的需求越来越多,酒店的类型也在不断丰富:经济型、商务型、 高端型、民宿等,可以说,酒店业充满着机遇和挑战。在此背景下,宾馆分公司应 科学调整自我经营战略,为企业可持续发展而努力。 河北港口集团有限公司宾馆分公司是三星级国有酒店。为了更好的适应行业市 场,本文所运用到的研究工具主要有 SWOT 分析法,PEST 分析法等。通过分析了 解该酒店所处的环境状况,对酒店未来的战略进行制定。 首先,对企业的外部环境进行了分析,依据中国酒店业现在的行业形势,利用 PEST 分析和波特五力模型,解析该公司在实际发展中所可能面临的威胁及其所能够 把握的发展机遇。 其次,以宾馆现状为基础,从企业的市场营销、人才管理、组织机构、财务状 况客户关系以及绩效管理等多个方面入手分析企业的内部环境,提出企业在经营过 程中存在的问题。 再次,以宾馆分公司内外部环境分析为依据,采用 SWOT 模型对酒店进行战略 组合分析,在确定战略基本思想的基础上对酒店的战略实行制定,明确酒店的使命 及愿景,科学确定战略目标。 最后,根据提出的战略目标,表述实施中具体的策略,以及在实施过程中各方 面提供的保障措施,确保战略能够顺利实施。 关键词:酒店;发展战略;波特五力模型;SWOT 分析燕山大学工商管理硕士学位论文 - II - Abstract With the increase of the proportion of people's tourism consumption, the hotel market is more competitive while getting opportunities. As a dominant industry in Qinhuangdao City, the development of tourism industry has been highly valued by the government. Governments at all levels have continuously injected new forces into the tourism industry to promote industrial progress. Hotel is the most tourism related industry, and its development trend is rapid. With the increasing demand of consumers for hotels, the types of hotels are constantly enriched: economic, business, high-end, B & B, etc. it can be said that the hotel industry is full of opportunities and challenges. In this context, the hotel branch should adjust its self-management strategy scientifically and strive for the sustainable development of the enterprise. The hotel branch of Hebei Port Group Co., Ltd. is a three-star state-owned hotel. In order to adapt to the hotel industry market better, the research tools used in this paper mainly include SWOT analysis, PEST analysis and so on. Through the analysis and understanding of the hotel's environmental conditions, the development strategy of the hotel is formulated. First of all, the external environment of the enterprise is analyzed. According to the current industry situation of China's hotel industry, PEST analysis and Porter's five forces model are used to analyze the threats and development opportunities that the company may face in the actual development. Secondly, based on the current situation of hotels, this paper analyzes the internal environment of enterprises from the aspects of marketing, humen resource management, organization, financial situation, customer relationship and performance management, and puts forward the problems existing in the operation of enterprises. Thirdly, based on the analysis of the internal and external parts of the hotel branch, the SWOT model is used to analyze the strategic combination of the hotel. On the basis of determining the basic strategic ideas, the hotel strategy is formulated, the mission andAbstract - III - vision of the hotel are defined, and the strategic objectives are determined scientifically. Finally, according to the proposed strategic objectives, the specific strategies in the implementation and the safeguard measures provided by all aspects in the implementation process are described to ensure the smooth implementation of the strategy. Keywords: hotel; development strategy; porter’s five force model; SWOT analysis目 录 - V - 目 录 摘要...............................................................................................................................I ABSTRACT .....................................................................................................................II 第 1 章 绪 论.................................................................................................................1 1.1 研究背景与研究意义.............................................................................................1 1.1.1 研究背景 .........................................................................................................1 1.1.2 研究意义 .........................................................................................................2 1.2 国内外研究现状及述评.........................................................................................3 1.2.1 国外研究现状 .................................................................................................3 1.2.2 国内研究现状 .................................................................................................4 1.2.3 国内外研究现状述评 .....................................................................................5 1.3 研究内容和研究方法.............................................................................................6 1.3.1 研究内容 .........................................................................................................6 1.3.2 研究方法 .........................................................................................................7 第 2 章 相关概念及理论概述.........................................................................................8 2.1 相关概念概述.........................................................................................................8 2.1.1 战略与企业战略 .............................................................................................8 2.1.2 战略管理 .........................................................................................................8 2.1.3 发展战略 .........................................................................................................9 2.1.4 酒店战略管理 ...............................................................................................10 2.2 相关理论概述.......................................................................................................10 2.2.1 PEST 分析法.................................................................................................10 2.2.2 SWOT 分析法...............................................................................................11 2.2.3 波特五力模型 ...............................................................................................12 2.3 本章小结...............................................................................................................12 第 3 章 河北港口集团有限公司宾馆分公司外部环境分析.......................................13 3.1 宏观环境分析.......................................................................................................13 3.1.1 政治环境分析 ...............................................................................................13 3.1.2 经济环境分析 ...............................................................................................14 3.1.3 社会文化环境分析 .......................................................................................15 3.1.4 科技环境分析 ...............................................................................................16 3.2 酒店行业环境分析 ..............................................................................................17 3.2.1 潜在进入者分析 ...........................................................................................17燕山大学工商管理硕士学位论文 - VI - 3.2.2 用户分析 .......................................................................................................18 3.2.3 供应商分析 ...................................................................................................19 3.2.4 替代品分析 ...................................................................................................19 3.2.5 行业内部竞争分析 .......................................................................................20 3.3 本章小结...............................................................................................................20 第 4 章 河北港口集团有限公司宾馆分公司内部环境分析.......................................21 4.1 企业概况...............................................................................................................21 4.2 企业现状分析.......................................................................................................21 4.2.1 人力资源分析 ...............................................................................................21 4.2.2 市场营销分析 ...............................................................................................23 4.2.3 信息化状况分析 ...........................................................................................24 4.2.4 组织结构分析 ...............................................................................................25 4.2.5 绩效管理分析 ...............................................................................................25 4.2.6 客户关系分析 ...............................................................................................27 4.2.7 财务状况分析 ...............................................................................................29 4.3 本章小结 ..............................................................................................................30 第 5 章 河北港口集团有限公司宾馆分公司发展战略制定.......................................31 5.1 河北港口集团有限公司宾馆分公司 SWOT 分析 .............................................31 5.1.1 优势分析 .......................................................................................................31 5.1.2 劣势分析 .......................................................................................................31 5.1.3 机遇分析 .......................................................................................................33 5.1.4 威胁分析 .......................................................................................................33 5.1.5 SWOT 组合分析...........................................................................................34 5.2 河北港口集团有限公司宾馆分公司基本战略定位 ..........................................36 5.3 战略制定...............................................................................................................36 5.3.1 指导思想 .......................................................................................................36 5.3.2 总体战略 .......................................................................................................37 5.3.3 战略目标 .......................................................................................................38 5.3.4 战略阶段 .......................................................................................................38 5.4 本章小结...............................................................................................................39 第 6 章 河北港口集团有限公司宾馆分公司发展战略实施保障...............................40 6.1 完善管理制度体系 ..............................................................................................40 6.2 优化人力资源配置 ..............................................................................................41 6.3 拓宽市场营销渠道 ..............................................................................................41 6.4 加强信息化建设 ..................................................................................................42目 录 - VII - 6.5 精细成本控制 ......................................................................................................43 6.6 改善薪酬制度体系 ..............................................................................................43 6.7 本章小结...............................................................................................................44 结 论.............................................................................................................................45