人口老龄化问题日趋严重是我国一直以来都未曾有效解决的社会性问题，特别是 近年来我国“二胎政策”的出台和国民经济“又好又快”的稳步发展更加加剧了我国 养老供需之间的矛盾。老龄化加速、老龄结构失衡、地区老龄化不平衡给我国经济发 展与社会保障带来了巨大的挑战。如何在我国实现“双百年”奋斗目标的伟大进程中， 进行健康养老产业资源的多维配置和产品服务的有效供给是每一个养老服务型企业 都应该认真思考和面对的问题。而在众多服务型企业中，寿险公司具有得天独厚的资 金充裕优势，但投资方面却又受到诸多限制，因此投资养老服务产业就成为寿险公司 在新时期的一个既有民生意义又具广阔前景的双赢的投资领域。尤其新《保险法》的 颁发，在一定程度上为寿险公司进入不动产投资领域打开了大门，这也带动了部分寿 险公司试水养老产业项目。 本文探究寿险公司投资养老社区的目的就在于以中国人寿公司为例深入阐述寿 险公司投资养老产业的可行性，同时在此基础上提出完善这种投资行为的有效策略。 本文从我国人口老龄化的国情以及由此产生的养老供需矛盾出发，分析了寿险公 司投资养老社区的可行性。结合我国养老社区的发展现状，用分析的方法，从寿险公 司投资专业养老社区的优势、劣势、机遇、挑战四个方面进行了深入的分析，并以中 国人寿公司投资三亚海棠湾养老社区为例重点阐述了寿险公司投资养老产业的规划 理念和选址、市场定位、产品设计、商业模式等方面的情况，为寿险公司积极参与投 资、建设和运营养老社区提供建议和参考，并以此来推动我国养老产业的发展，完善 社会养老体系建设。文章第一部分概述了本文的背景、意义、框架以及国内外相关研 究现状。第二部分以理论为基础对当前我国人口老龄化现状进行了梳理和归纳，分析 了寿险公司涉入养老社区的可行性。第三部分是通过 SWOT 分析法，探讨寿险公司 在养老社区投资上所具有的优势、劣势、机遇和挑战。第四部分举例中国人寿投资三 沈阳大学硕士学位论文沈阳大学硕士学位论文 II 亚海棠湾养老社区，细致的分析了项目的运营模式、盈利模式等。第五部分给出了寿 险公司投资养老社区风险与策略。 关键词：保险投资，养老社区，SWOT 分析，中国人寿III Research on Investment of China Life Insurance Company in Pension Community Abstract The problem of population aging is becoming more and more serious, which has not been effectively solved in our country for a long time. Especially in recent years, the emergence of two-child policy and the steady development of national economy good and fast have aggravated the contradiction between supply and demand of old-age care in our country. The acceleration of aging, the imbalance of aging structure and the imbalance of regional aging have brought tremendous challenges to China's economic development and social security. In the great process of realizing the goal of two hundred years in our country, it is a problem that every pension service-oriented enterprise should seriously consider and face to carry out the multi-dimensional allocation of resources and the effective supply of product services in the healthy pension industry. Among many service-oriented enterprises, life insurance companies have the unique advantage of abundant funds, but their investment is restricted by many factors. Therefore, investing in the old-age service industry has become a win-win investment field with both livelihood significance and broad prospects for life insurance companies in the new era. Especially the issuance of the new Insurance Law has opened the door for life insurance companies to enter the realty investment field to a certain extent, which has also led some life insurance companies to try out the old-age industry projects. This paper explores the purpose of life insurance companies to invest in pension community. It takes China Life Company as an example to elaborate the feasibility of life insurance companies investing in pension industry. On this basis, it puts forward effective strategies to improve this investment behavior. Basedon the situation of aging population in China and the contradiction between supply and demand, this paper analyses the feasibility of life insurance companies investing in pension communities. Combining with the current situation of the 沈阳大学硕士学位论文沈阳大学硕士学位论文 IV development of the old-age community in China, this paper makes a thorough analysis from the four aspects of the advantages, disadvantages, opportunities and challenges of life insurance companies'investment in professional old-age community, and takes China Life Company's investment in Haitangwan old-age community in Sanya as an example to illustrate the planning principle of life insurance companies' investment in the old-age industry. The situation of Nianhe's location, market positioning, product design and business model will provide suggestions and references for life insurance companies to actively invest in, build and operate pension communities, so as to promote the development of China's pension industry and improve the construction of social pension system. The first part of the article outlines the background, significance, framework and related research status at home and abroad. The second part combs and summarizes the current situation of population aging in China based on theory, and analyses the feasibility of life insurance companies'involvement in the old-age community. The third part discusses the advantages, disadvantages, opportunities and challenges of life insurance companies in investing in pension communities through SWOT analysis. The fourth part gives an example of China Life Investment in Haitangwan Pension Community in Sanya, and makes a detailed analysis of the operation mode and profit model of the project. The fifth part gives the risk and strategy of life insurance companies investing in the aged. Key words: insurance investment, pension community, SWOT analysis, China Life InsuranceV 目录 摘要.........................................................................................................................................I Abstract................................................................................................................................ III 第 1 章 绪论..........................................................................................................................1 1.1 研究背景及意义......................................................................................................1 1.2 国内外研究现状......................................................................................................3 1.2.1 国外研究现状................................................................................................3 1.2.2 国内研究现状................................................................................................4 1.3 基本思路与结构安排..............................................................................................5 1.4 研究方法..................................................................................................................6 1.4.1 文献研究法....................................................................................................6 1.4.2 案例分析法....................................................................................................6 1.4.3 SWOT 分析法.................................................................................................7 1.5 本文的创新点..........................................................................................................7 第 2 章 我国寿险公司投资养老社区的基本理论及现状分析..........................................8 2.1 寿险公司投资养老社区的理论基础......................................................................8 2.1.1 社区管理理论................................................................................................8 2.1.2 福利经济学理论............................................................................................8 2.1.3 投资学理论....................................................................................................8 2.2 我国人口老龄化现状分析......................................................................................9 2.3 我国现有养老模式供需现状................................................................................10 2.4 寿险公