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MBA硕士论文_传统国有外贸企业转型发展研究DOC

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内容简介
摘要
I
传统国有外贸企业转型发展研究
——以 SZ 进出口集团为例
中文摘要
国有外贸企业曾经是中国进出口贸易的主力军,经历了上世纪九十年代外贸垄断
地位的丧失,08 年世界金融危机后国际经济复苏不稳定,以及近几年国内人口红利
消失,原材料成本上升,中国制造竞争力下降等一系列经营环境的巨变,中国外贸企
业,特别是国有外贸企业的生存受到了重大威胁,急需转型。而国有外贸企业转型又
面临着体制僵化、创新不足、品牌缺乏、营销渠道单一等困难,转型有一定的难度

本文介绍了外贸转型发展的相关理论,通过总结相关实践经验和学术研究成果,结合
国有外贸企业现阶段的实际情况,归纳了国有外贸企业进行转型发展的几个方向:外
贸综合服务平台方向、海外投资建厂方向、跨境电子商务方向、海外仓储方向等,并
对上述模式进行了分析比较

本文运用 SWOT 分析法,通过理论模型及大量的资料分析,找出 SZ 进出口集团
竞争中的优势、劣势、机会、威胁,以研究 SZ 进出口集团转型发展的路径和实施,
提出解决问题的方法和建议,得出 SZ 进出口集团应采取扁平化管理、碎片化营销、
积木式创新等手段来进行转型发展。目的是通过对典型传统国有外贸企业转型分析,
为其他外贸企业实施转型发展提供了借鉴

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关键词:传统国有外贸转型发展SWOT 分析
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作者:范燚烽
指导老师:顾建清
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II
Research on the development of the transition of the
traditional state-owned foreign trade enterprises
——To SZ import and Export Corporation as an example
Abstract
Once the state-owned foreign trade enterprise is the main force in China import and
export trade, has experienced the loss of last century 90s foreign trade monopoly, the world
financial crisis after 08 years of international economic recovery is not stable, and in recent
years the domestic disappearance of the demographic dividend, the rising cost of raw
materials, Chinese manufacturing competitiveness decline and a series of business
environment changes, China foreign trade enterprises, especially the state-owned foreign
trade enterprise survival is a major threat, in urgent need of transformation. The
transformation of state-owned foreign trade enterprises are faced with institutional
rigidities, lack of innovation, lack of brand, marketing channels, such as a single difficulty,
there is a certain degree of difficulty in transition. This paper introduces the related theory
of the transformation of foreign trade development, through summing up the practical
experience and academic research, combined with the actual situation of the state-owned
foreign trade enterprises at present, summarizes the state-owned foreign trade enterprises
in several directions: the transformation and development of integrated service platform for
foreign trade, overseas investment direction, the direction of cross-border e-commerce
direction, overseas warehousing direction. The above models are analyzed and compared.
Using the SWOT analysis method, through theoretical model and a lot of data analysis,
find out the SZ import and export group the competitive advantages, disadvantages,
opportunities and threats, and implementation path to study the SZ import and export
group of transformation and development, put forward some methods and suggestions to
solve the problems, the SZ import and export group should adopt the combination of
innovation, flat management, industrial chain collaboration strategy. The purpose of this
paper is to provide a reference for the transformation and development of other foreign传统国有外贸企业转型发展研究 英文摘要
III
trade enterprises by analyzing the transformation of the typical traditional state-owned
foreign trade enterprises.
Key words: traditional state-owned foreign trade,strategic transformation
upgrading,SWOT Analysis
Written by:Fan Yifeng
Supervised by:Gu Jianqing
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目 录
第一章 序 言 .......1
1.1 研究背景 ..........1
1.2 研究的目的与意义 ......3
1.3 研究的方法、思路与框架 ......4
1.3.1 研究方法....4
1.3.2 研究思路...4
1.3.3 文章框架...4
第二章 转型发展的文献综述及相关理论概述...6
2.1 企业转型发展文献综述 ..........6
2.1.1 国外相关研究.......6
2.1.2 国内相关研究........7
2.1.3 对已有研究的评述7
2.2 外贸转型发展理论 ......8
2.2.1 发挥比较优势和培育新优势理论8
2.2.2 协调增长、创新增长及包容性增长理论9
2.2.3 外贸转型升级理论9
第三章 SZ 进出口集团概况及 SWOT 分析 .....11
3.1 SZ 进出口集团简介... 11
3.1.1 出口市场结构......12
3.1.2 出口产品结构......13
3.1.3 出口贸易方式结构..........14
3.2 SZ 进出口集团 SWOT 分析 .14
3.2.1 自身优势..14
3.2.2 自身劣势..15
3.2.3 发展机遇..16
3.2.4 发展威胁..17
3.3 SZ 进出口集团 SWOT 分析结论 .....19
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第四章 国有外贸企业的角色转变与转型方向.20
4.1 国有外贸企业经济发展不同阶段的角色转变 ........20
4.1.1 纯粹的采购者与调拨者.20
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