摘 要
国有外贸纺织企业曾经是中国纺织出口的主力军，随着世界经济形势逐渐复杂，
欧美国家的经济复苏不稳定，我国经济发展不平衡等一系列问题的存在，国有外贸纺
织企业的生存受到了重大威胁。而国有外贸企业转型又面临着创新不足、品牌缺乏、
营销渠道的建立等困难，转型有一定的困难。

本文运用 PEST 分析、五力模型分析、SWOT 方法等方法深入分析了国有外贸纺
织企业的宏微观及内外部环境，结合研究对象企业的资源禀赋，通过定量分析与定性
分析相结合的方式，最终得出 BF 纺织品进出口公司的转型升级战略应该采取多元化
和纵向一体化战略。国有外贸纺织企业通过制定 SO 战略的经营策略来应对国内其他
企业的竞争。并提出采取增强创新能力，积极开展实业化建设，促进合作向供应链上
下游延伸，积极实施品牌战略，开发自有品牌。同时在战略实施的过程中要注意风险
防范才能保证战略转型升级有效实施。

本文的创新点是针对当前的经济形势，结合 PEST、五力模型、SWOT 分析方法
对我国国有外贸纺织企业的具体情况；在 SWOT 分析结果的基础上采用层次分析法
分析国有外贸纺织企业的内外条件，确定内外条件的各项得分，运用战略选择四边形
得出最优转型战略。

关键词：传统国有外贸 纺织企业 战略转型升级

Abstract
State-owned textile enterprises in foreign trade were the main force of China's textile
exports. With the increasingly complex world economic situation, the presence of unstable
economic recovery in the U.S. and Europe, Chinese unbalanced economic development
and other issues, the state-owned textile enterprises in foreign trade has been a major threat
to survival. The restructuring of state-owned foreign trade enterprises is facing with the
lack of innovation, lack of brand, difficult to establish marketing channels, so the
transformation are certain difficulties.
The paper is in-depth analysis of the state-owned textile enterprises in foreign trade
by PEST analysis, five forces model analysis, SWOT method and other methods. From the
macro and micro analysis of enterprise internal and external environment, Chinese
state-owned foreign trade enterprise transformation and upgrading strategy is to take
market diversification strategy and vertical integration strategy. State-owned textile
enterprises to deal with foreign trade competition from other domestic enterprises through
the development of strategic business strategy SO. Propose to take to enhance innovation
capability, actively carry out industrialization, and promote cooperation in the supply chain,
and actively implement the brand strategy, develop own brand. While in the process of
implementation of the strategy should pay attention to risk prevention in order to ensure
the effective implementation of the strategic transformation and upgrading.
Innovation of this paper is from the current economic situation, combined with PEST,
five forces model, SWOT analysis on Chinese state-owned textile enterprises in foreign
trade situation. On the basis of the results of the SWOT analysis, the paper using AHP
analysis of internal and external conditions of state-owned foreign trade of textile
enterprises, to determine the score inside and outside conditions. Finally get the optimal
strategic options by quadrilateral transformation strategy tool.
Key words: traditional state-owned foreign trade, textile enterprises, strategic
transformation and upgrading