在法治媒体战略管理理论非常少的情况下，研究法治报在媒体融合背景下的战略
管理，显得尤为迫切。

本论文根据国内法治报发展过程中存在的一些现象和问题，分析法治报的优
势、劣势，探讨法治报顺应时代发展、提高自身影响力的可行策略。归纳出法治
报发展的管理关键点，从战略管理的高度解决法治报在媒体融合背景下的战略管
理问题。

论文研究的主要方法是实地调查法、比较分析法、案例分析法与归纳法，以
波特五力模型、SWOT 分析法、波士顿矩阵评价等战略管理基本理论作为研究基
础，开拓性地探讨这些理论在法治报中的应用。同时，论文以《新疆法制报》为
实例进行分析，阐述法治报战略管理理论的具体应用，以此供法治媒体从业者参
考。

关键词：媒体融合；法治报；战略管理
Abstract
In the fierce market process competition in recent years, legal newspapers have
got into a dilemma. Under the emerging media impact, media convergence becomes
the trend. In the circumstances of few legal media strategy management theories,
study of legal newspapers in the background of media convergence is particularly
pressing.
According to the fact that there are some problems relating the domestic
development of legal news reports and some relevant phenomena, advantages and
disadvantages are analyzed in this paper. The practical strategies which might be
adaptable to our times’ changes and helpful for increasing their influences are
explored as well so as to sum up the key points in managing legal newspapers and
solve problems of strategic management in the background of media convergence.
The major methods adopted in the research paper are: field investigation,
comparative analysis, case analysis and induction. which are all based on such
strategy theories as Five Forces Model, Boston Matrix Evaluation and SWOT
Analysis. In addition, in this dissertation, the case analyses in Xinjiang Legal Daily
are used as analytical examples to expatiate the feasible application of the relevant
strategic theories in hope of helping staff members in the field of legal media.
Key words: media convergence; legal newspaper; strategic management