1 《万物“互联”的秘密》图书选题策划书 摘要 伴随着少儿图书出版市场的快速发展，少儿科普类图书作为拉动市场增长的不 可忽视的力量，得到了业内和学界的诸多关注。同时，少儿科普类图书在国家推行 科学文化知识普及工作中有着重要作用。优秀的少儿科普图书可以引领读者产生对 于生活和周围事物的好奇心，通过不断地思考和实践增加自身的科学精神。从小培 养青少年对于科学文化知识的好奇心与求知欲是当前教育的重要目标，故作为承载 科学文化知识传播的少儿科普图书，也担当着国家繁荣复兴的重任。作为少儿科普 图书的策划编辑或产品经理，怎样将复杂的科学知识以儿童视角传递给读者群体， 让他们在轻松愉快的氛围中培养科学思维能力，提高对于现实生活的认知、探索与 思考能力，是当前需要思考的重要问题。 当前少儿科普市场的图书产品内容更加细分化，产品形态也更加多样化，这也 要求更多的图书产品应该深入挖掘选题价值，精确产品定位。与此同时，引进版少 儿科普图书的码洋比重也一直居高不下，原创少儿科普图书创作力度仍需增强。《万 物“互联”的秘密》是基于对同类出版物市场调研而展开的原创少儿科普图书选题 策划书，图书内容主要以互联网在日常生活中的应用为主要科普方向，借以手绘原 理图的方式进行知识讲解。同类出版物市场调研主要涉及当前少儿科普类图书市场 总体现状以及该选题领域的市场表现和发展趋势。基于同类出版物市场的调研，对 选题内容、创作体例、目标读者、选题价值等主要内容进行分析和论证，并将营销 与发行方案也考虑其中。最终，通过对整体选题策划案的把控，制作出该选题的目 录和样章。 关键词：选题策划 少儿科普 市场营销 图书出版ABSTRACT I THE SECRET OF INTERCONNECTION EVERYTHING BOOK SELECTION PLAN ABSTRACT With the steady development of children's book publishing market, children's popular science books, as a force to drive market growth can not be ignored, has been a lot of attention in the industry and academia. At the same time, children's popular science books play an important role in promoting the popularization of scientific and cultural knowledge in the country. Excellent children's popular science books can lead readers to have a curiosity about life and the things around them, through constant thinking and practice to increase their own scientific spirit.Cultivating young people's curiosity and thirst for knowledge of science and culture from an early age is an important goal of current education, so as a children's popular science book carrying scientific and cultural knowledge, it also plays the heavy responsibility of national prosperity and revival.As the planning editor or product manager of the children's Popular science books, how to pass the complex scientific knowledge to the reader group from the child's perspective, so that they can cultivate the scientific thinking ability in the relaxed and pleasant atmosphere, improve the cognition, exploration and thinking ability of real life, is an important problem that needs to be considered at present. At present, the content of book products in the children's science market is more subdivided, and the product form is more diversified, which also requires more book products should dig deeper into the value of the topic, accurate product positioning.At the same time, the introduction of children's popular science books of the size of the proportion has been high, the original children's popular science book creation needs to be strengthened.The secret of interconnection everythingis based on the same kind of publication market research and launched the original children's popular science book Selection plan, book content mainly based on the application of the Internet in daily life as the main popular science direction, in order to vivid and interesting hand-drawn schematic way to explain the knowledge.The market research of its similar publicationsABSTRACT II mainly involves the general situation of the current children's popular science book market and the market performance and development trend in the field of this topic. Based on the research of similar publications market, this paper analyzes and demonstrates the main contents, such as the content, creation style, target readers and the value of topic selection, and takes the marketing and distribution plan into account. Finally, through the overall topic selection planning case of the control, the production of the topic of the catalogue and sample chapter. KEYWORDS: topic planning children's science book marketing release book publishing目录 目 录 1 绪论...........................................................................................................1 1.1 选题背景.................................................................................................................1 1.2 选题目的和意义.....................................................................................................2 1.3 国内外研究现状.....................................................................................................3 1.4 研究方法.................................................................................................................5 1.5 研究思路及创新点.................................................................................................5 2 同类出版物市场竞争分析......................................................................7 2.1 少儿科普类图书市场发展现状.............................................................................7 2.1.1 市场发展趋势稳步上升.....................................................................................7 2.1.2 竞争主体多元...................................................................................................10 2.1.3 本土原创力度加大...........................................................................................12 2.2 科学技术细分类的图书选题分析.......................................................................13 2.2.1 不同平台的相关竞品总体分析.......................................................................13 2.2.2 目标读者分析...................................................................................................23 2.2.3 十年选题变化...................................................................................................23 2.2.4 相关畅销品分析...............................................................................................25 2.2.5 选题发展趋势预判...........................................................................................31 3 《万物“互联”的秘密》图书选题内容............................................34 3.1 选题名称...............................................................................................................33 3.2 内容概述...............................................................................................................33 3.3 目标读者...............................................................................................................35 3.4 创作体例及写作要求...........................................................................................36 3.4.1 创作体例...........................................................................................................36 3.4.2 写作要求...........................................................................................................36 3.5 目标著绘作者及专家编审...................................................................................37 3.5.1 目标著绘作者...................................................................................................37 3.5.2 专家编审...........................................................................................................38目录 3.6 编辑意图及编辑形式...........................................................................................38 3.6.1 编辑意图...........................................................................................................38 3.6.2 编辑形式...........................................................................................................39 3.7 选题可行性分析...................................................................................................40 3.8 选题价值分析.......................................................................................................40 3.8.1 社会价值...........................................................................................................41 3.8.2 文化价值...........................................................................................................41 3.8.3 商业价值...........................................................................................................41 3.9 成本估算及定价...................................................................................................41 3.9.1 成本估算...........................................................................................................41 3.9.2 图书定价...........................................................................................................43 3.10 工作计划及安排.................................................................................................43 3.10.1 选题策划.........................................................................................................43 3.10.2 书稿著绘、编校及审核.................................................................................43 3.10.3 书稿印制.........................................................................................................44 3.10.4 图书出版发行.................................................................................................44 3.10.5 营销推广.........................................................................................................44 4 《万物“互联”的秘密》营销与发行方案....................................... 45 4.1 宣传方式...............................................................................................................45 4.1.1 活动宣传...........................................................................................................45 4.1.2 媒体推广...........................................................................................................46 4.1.3 人物推广...........................................................................................................47 4.2 营销方式...............................................................................................................47 4.2.1 社群营销...........................................................................................................47 4.2.2 新媒体平台营销...............................................................................................48 4.2.3 电商平台营销...................................................................................................49 4.2.4 跨界合作...........................................................................................................49 4.3 发行方式...............................................................................................................50 4.3.1 社群渠道发行...................................................................................................50 4.3.2 网络电商渠道发行...........................................................................................50 4.3.3 地面店渠道发行...............................................................................................51 5 《万物“互联”的秘密》目录及样章................................................52目录 5.1 《万物“互联”的秘密》目录...........................................................................52 5.2 《万物“互联”的秘密》样章...........................................................................53 结 语...........................................................................................................57