随着互联网、手机 APP、新媒体的快速发展，对纸质图书的销售产生冲击， 饮食类图书销量也受到影响。而伴随经济发展，人们对饮食的要求不仅是为了 裹腹，越来越多的人追求吃的干净、吃的健康。而对于很多年轻人来说，在家 并没有学习做饭的机会，当远离家乡独立生活时，会想要一本合适的菜谱作为 指导。由此可见，饮食类图书依然有很大的市场前景。 《做菜可以“漫漫”来》正是基于这种市场前景，针对具有高中以上文化 水平、 18到 35岁，生活在都市的单身女生工作者，以手绘的形式，按时间主 题来设置单元布置菜谱，策划的美食类图书选题。 关键词，手绘书；菜谱；选题策划  ABSTRACT With the rapid development of the Internet, mobile APP and new media, the sales of paper books have been impacted, and the sales of diet books have also been affected. But with the development of the economy, people's demand for food is no longer just eating enough food, more and more people pursue how to eat clean and healthfully. For many young people, they don't learn to cook at home. When they are living far away from home, they want a suitable menu as a guide. This shows that diet books still have great market prospects. Cooking can slowly down is the market prospects for based on that owed at lease a high school education level, and living in the city of single women workers who aims at 18-35 years old, in the form of hand-painted, set up menu according to the time theme, and plan the selection of diet books.. Key Words: hand painted books; diet book; planning of topics  目录 摘要 ................................................................................................................................ I ABSTRACT..................................................................................................................II 目录 ..............................................................................................................................III 第一章选题策划 ............................................................................................................1 1.1选题名称 .........................................................................................................1 1.2选题背景 ..........................................................................................................1 1.3选题的实际应用价值 ......................................................................................2 1.4选题内容 ..........................................................................................................3 1.5选题形式 ..........................................................................................................4 1.6读者对象 ..........................................................................................................4 1.7同类出版物市场和竞争分析 ..........................................................................6 1.8工作计划和时间安排 ......................................................................................8 1.9效益预测 ..........................................................................................................9 第二章市场营销建议 ..................................................................................................11 2.1前期图书宣传 ...............................................................................................11 2.2后期营销发行 ................................................................................................12 致谢 ..............................................................................................................................14