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Are Travelers Loyal to Hotels Anymore
What Is Brand Loyalty
Hotel Loyalty Programs
The Pros and Cons of a Loyalty Program
How to Earn Loyalty With or Without a Membership Program
Analyzing Guest Feedback to Understand Loyalty
INDEX
ARE TRAVELERS LOYAL TO HOTELS
ANYMORE
What does loyalty mean today Many times,
hotels ofer travelers instant discounts and benefts
for joining their loyalty program—even before the
traveler has stayed with the hotel or brand. Is this
loyalty, or is it simply a bribe
There’s a lot of talk in the travel industry these days
that travelers aren’t loyal to hotel brands anymore;
it’s all about price and perks. But is this really true
Can hotels earn loyalty from guests without paying
for it—and if so, how
In this guide we explore the loyalty debate from
several angles. We’ll look at the latest research and
trends, examine how some of the most popular
brands in the world today earn customer loyalty, and
show you ways to earn guest loyalty with or without
a loyalty program. Last, we’ll discuss how hotels can
analyze guest feedback to understand what it takes
to earn loyalty.
Whether you’re considering launching a loyalty
program, revamping an existing program, or looking
for ways to build loyalty without a formal program,
this guide will help you set your priorities, develop a
strategy and optimize results.
Are Travelers Loyal to Hotels Anymore 3
Are Travelers Loyal to Hotels Anymore 4
HOW DO YOUR COMPANY’S LOYALTY EFFORTS
COMPARE
During our recent webinar, 12 Ways to Build Guest
Loyalty, we asked attendees about their company’s
loyalty initiatives. Here are the results:
54%
27%
4%
15%
We have a loyalty program
We don’t have a loyalty program but we recognize frequent guests
We participate in a third-party loyalty network
We do not recognize guest loyalty on a consistent basis。。。。。。。。。