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本文基于战略管理理论，首先，采用 PEST 模型和波特五力模型对 TK 公司
的宏观环境、产业环境和竞争环境进行分析。其次，基于价值链模型分析 TK 公
司对资源、能力的使用情况及竞争优势和劣势。然后，采用 SWOT 分析法对 TK 公
司发展战略做出规划和选择。本文认为，在建筑节能服务产业发生模式和技术变
革时，TK 公司可以利用公司小、转型快的优势抓住市场变化中的机会，加快发
展建筑节能系统的信息咨询、培训、软件开发、项目管理、系统维护、节能运营
等多维度服务业务，形成组合竞争优势
在 TK 公司建筑节能服务业务的推进策略研究过程中，本文应用价值链理论
将传统价值链和虚拟价值链相结合，构建了 TK 公司所处的建筑节能行业的知识
循环与价值传递、需求传递关系模型，基于该模型提出其核心业务—商业建筑节
能服务业务的推进策略，即：科技化策略、联盟策略，信息化策略、产品和服务
差异化策略及品牌营销策略。为了规避可能产生的风险，本文对 TK 公司业务发
展实施的保障策略的做出了建议。希望能为建筑节能服务领域内的广大中小型企
业提供有用的借鉴
关键词：商用建筑；节能服务；中小型企业；发展策略华北电力大学工商管理硕士学位论文
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Abstract
According to research report on China building energy conservation, China’s
building energy consumption ranked second in the world in 2014, behind to the
United States. Building energy conservation was one of the key projects in the 12th
Five-Year energy conservation and emission reduction plan. Since 2012, Chinese
government has begun to work to achieve the goal of building energy conservation,
the various standards, policies and measures have been issued, Subsequently the
policies of energy conservation and emission reduction attracted a large number of
capitals, with the market of building’s energy conservation industry rapidly expanding,
the competition was being intensified. TK company is a traditional building energy
conservation solutions provider, whose existing business model has been unable to
adapt to changes in the external environment, TK company should timely seize
opportunity, hold a trend, adjust the company&39;s development strategy and energy
conservation service business development strategy, It is very important to TK
company&39;s survival and development.
Based on the strategic management theory, firstly, using PEST model and the
Potter five forces model, this paper studies TK company&39;s macro environment,
industry environment and competitive environment. Secondly, based on the value
chain model, this paper analyzes the TK company&39;s resources utilization, capabilities
and competitive advantages and disadvantages. Then, SWOT analysis method is used
to make strategic planning. This paper argues that when the pattern of technological
change in building energy conservation service industry, TK company should make
use of the advantages of quick, small transformation to seize the market changes,
accelerate multi-dimensional building energy conservation service such as
information consulting, training, software development, project management, system
maintenance, energy conservation operations, to build a combination of competition
advantage.
In the research process of business development strategy on building energy
conservation of TK company, the value chain theory is used to combine the traditional
value chain and the virtual value chain to build the relationship model of knowledge
cycle, value transfer and demand transfer in the building energy conservation industry,
the strategy of commercial building energy conservation Service, is put forward,
which are science and technology strategy, alliance strategy, information strategy,华北电力大学工商管理硕士学位论文
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product and service differentiation strategy and brand marketing strategy. In order to
avoid the possible risks, this paper makes some suggestions on the implementation of
TK company&39;s development strategy, Which will provide a good reference for the
small and medium-sized enterprises in the field of building energy conservation
service.
Keywords: Commercial building; Energy conservation service; Small and
medium-sized enterprises; Development strategy华北电力大学工商管理硕士学位论文
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目 录
摘要I
Abstract ......II
目 录..........IV
第 1 章 绪 论........1
1.1 研究背景与意义.........1
1.2 国内外研究现状........2
1.2.1 国外研究现状.......2
1.2.2 国内研究现状.......6
1.3 研究内容与方法........6
1.3.1 研究内容..6
1.3.2 研究方法..7
1.4 论文框架.........8
第 2 章 TK 公司商用建筑节能业务发展环境分析.9
2.1 宏观环境........9
2.1.1 政治法律环境......9
2.1.2 经济环境.10
2.1.3 社会文化环境....13
2.1.4 技术环境13
2.2 产业环境分析...........16
2.2.1 产业发展现状.....1
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