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2014 年，国家电网公司试点社会责任根植的基础上，开始在基层单位全面推行社会
责任根植项目行动，推动下属各家公司不同专业、不同岗位的开展创新实践。两年来，
主要成果还是局限于具体问题的解决，着力点更多的是在社会责任理念的宣传贯彻上，
对于怎样完整落实科学的社会责任观，怎样使社会责任理念真正落地，怎样构建社会责
任理念目标到社会责任项目实践的路径和机制，有效推行基层单位全面社会责任管理模
式，尚未形成统一的认知，也缺乏系统性的思考和研究
本文从全面社会责任管理的视角，采取文献分析法、比较研究法和案例法等研究方
法，系统研究了电网企业社会责任理念根植的路径和机制。首先在综述国内外有关文献
的基础上，阐述了利益相关方理论、社会责任议题管理理论和全面社会责任管理理论等
研究成果，为全文研究奠定了基础。其次，引入企业社会责任议题管理实践，分析了国
家电网公司社会责任根植项目的现状和问题，重点分析了社会责任根植项目在理念认
知、制度保障、全面融合和社会期望等方面的问题症结。第三，运用社会责任议题管理
理论和方法论，构建社会责任根植项目的漏斗模型，对浙东电力公司社会责任根植项目
进行顶层设计。第四，运用社会责任管理的漏斗模型，从社会责任的动力机制、内容构
成、治理体系、沟通管理、能力建设、融入运营和绩效管理等七个维度开展模式创新研
究，并以浙东电力公司实例研究印证模型的有效性和示范性，为其他电网企业推进社会
责任根植项目活动提供经验借鉴
本文通过构建企业社会责任漏斗模型，对电网企业社会责任实践的路径和机制进行
了全面研究，为完善社会责任根植项目工作机制提供了理论和实践参考
关键词：电网企业；企业社会责任管理；根植项目案例华北电力大学硕士学位论文
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Abstract
In 2007, the State Grid Corporation of China released first guide on corporate social
responsibility, the State Grid aims to built all-round system of social responsibility
management. It is a process, in which scientifical society responsibility deeply root in prevail
management system, and also unfolds a new phrase where Chinese corporate social
responsibility movement step further in practical management.
In 2014, on the basis of piloting implementation social responsibility carried by
grass-roots corporate, the State Grid practiced the project on corporate social responsibility
comprehensively among different specialties and occasions. That do brings out effective tools
and models on social responsibility management, limited in specific solution related to
different cases and implement the social responsibility management concept. As to the
problems such as: how to fully implement social responsibility concept and management in a
scientifically, or how to carry the social responsibility concept into practice method, and how
to build the route and mechanism from the social responsibility purpose to the social
responsibility management. Yet any standard definition or perceptions haven’t yet come into
being, meanwhile ,lack of systematical thinking and research.
In the perception of overall society responsibility system, this paper research on the
solutions in social responsibility root-planting project carried out by power grid corporate. on
the basis of relevant documents from home and aboard, this paper illustrates theories on
interest relevant-counterpart, social responsibility topic management and all-round social
responsibility management.Then introduce the corporate social responsibility issues
management theory and practice to explore, for the analysis of power grid enterprise society
responsibility root-planting project status and problems, to provide theory and methodology
basis. Especially, in the power grid enterprise social responsibility, root-planting project
concept awareness, system safeguarding ,all-round integration and social expectation. This
paper analyzes the current power grid system of corporate social responsibility project in the
concept of cognitive, grounding protection, comprehensive integration and problems existing
in the social expectations. Thirdly ,In this paper, based on the current power supply enterprise
social responsibility root-planting project status and problems of using social responsibility
issues management theory and methodology. Setting corporate Zhedong as an example of
corporate social responsibility rooting project and using the funnel model carry out brand new
research. Lastly, in seven dimensions such as:dynamic mechanism, content building,
governing sysytem, communication management, capacity construction,immersion marketing,
along with the model of corporate Zhedong, carry out the corporate social responsibility
root-planting project contiously.
This paper comes up with a funnel model in responsibility root-planting project and a full
research in social responsibility practice, bettering social responsibility rooting project with华北电力大学硕士学位论文
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theory and practical reference.
Keywords: power grid corporate, social responsibility management of enterprise,
rooting project case华北电力大学硕士学位论文目 录
摘要.....I
Abstract..........II
第 1 章 绪论.1
1.1 研究背景及意义.......1
1.1.1 研究背景...........1
1.1.2 选题意义...........2
1.2 国内外研究动态.......3
1.2.1 国外研究动态...3
1.2.2 国内研究动态...4
1.3 研究内容和方法........6
1.3.1 研究内容...........6
1.3.2 研究思路...........6
1.3.3
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