湖南朗格唯特生物科技有限公司作为一家在该领域成立不久的高科技公司，依靠
强大的技术优势和价格优势，已使得其主要产品一次性精密过滤输液器在湖南市
场实现占有率第一，然而朗格唯特公司也面临产品类别单一、品牌影响力弱和公
司规模较小等问题。

为了使朗格唯特公司能够持续健康发展，进一步扩大在全国范围的市场份
额，本文将运用战略管理的理论和方法，通过 PEST 分析、波特五力模型、SWOT
分析等战略分析工具，明确企业外部环境中的机会和威胁，使公司的发展思路逐
步明朗，最终形成公司长期的发展战略。

在当前形势下，朗格唯特公司应采用“一三六”总体扩张战略，即以全国市
场开发作为的核心，以产品研发、生产内包、品牌建设三个方面为主要支撑手段，
以治理结构完善、组织结构调整、财务保障、人力资源建设、企业文化建设和信
息化建设六个方面为重要保障。朗格唯特公司应采取差异化集中的竞争战略，定
位于一次性医疗器械的中高端产品市场，在产品功能、质量、品牌和渠道方面与
竞争对手形成明显差异。朗格唯特公司还应按整体布局、快速扩张和资本运营三
个阶段进行战略实施，努力成为一次性医疗器械的中高端产品市场的主导企业，
在未来5-7年内使主营业务收入达到30亿，实现利润8亿元，并最终实现成功上市
的伟大目标。

通过对湖南朗格唯特生物科技有限公司发展战略的研究，将帮助该公司迅速
将技术优势和价格优势转化市场优势。同时本对同处于医疗器械行业中的高科技
小微企业如何制定和实施自身的发展战略、快速实现做大做强具有一定的指导作
用。

关键词；湖南朗格唯特生物科技有限公司；发展战略；SWOT 分析；竞争战略湖南朗格唯特生物科技有限公司发展战略研究
III
Abstract
Disposable medical device industry in China is in a golden period of
development.However, China's medical device industry is facing backward in the
development of R & D level, low industrial concentration, excess capacity in low-end
products, and many other issues.Hunan Longevity biological technology Co., LTD, As
a just set up high-tech company in the field of disposable medical devices,relying on a
strong technological advantage and price advantage, has made its main products
disposable Precision filters infusion achieved in Hunan market share in the
first.However, the company is also facing a single product category, brand and
company size smaller issues such as weak.
In order to enable the company to sustainable and healthy development, to further
expand market share in the country.This article will use the theories and methods of
strategic management, through PEST analysis, Porter's five forces model, SWOT
analysis, specifically outside the enterprise environment, opportunities and threats, the
company's development ideas gradually clear, and ultimately the formation of
long-term development strategy.
In the current situation, companies should adopt one three six overall expansion
strategy, namely the development of the national market as the core, to product
development,production package, brand building as three aspects of the main
support,to improve governance, organizational structure adjustment, financial security,
human resource development, corporate culture and the construction of information
technology as six areas of important safeguards.The companies should adopt different
competitive strategies focused, targeted at high-end disposable medical products in the
market, in the product features, aspects of quality, brand and channel forming
significant difference with competitors.The company also should be the overall layout,
rapid expansion and capital management strategies implemented in three phases, and
strive to become a high-end disposable medical products market leading companies in
the next 5-7 years to make the main business income reached 30 million realized profit
of 800 million yuan, and ultimately achieve the great goal.
Through the company's development strategy research, will help the company
quickly technology advantage and price advantage into market advantage. At the same
time in the same high-tech medical device industry in small and micro enterprises to