西安理工大学工商管理硕士专业学位论文 analyze and evaluate. In the research process, we analyze the opportunities and threats of the external environment of the group in detail with the help of PEST analysis model; we analyze the competition situation of the same type of education market in the industry with the help of Porters five forces model and CPM competitive situation; we analyze the internal resources and capabilities of YL Education Group and weigh the core competitiveness of the group with the help of VIRN to consider the groups own comparative By analyzing the internal resources and capabilities of YL Education Group and weighing the core competencies of the group using VIRN, the groups own comparative advantages were comprehensively considered. Through the research of this paper, the direction and power point of YL Education Group in the competitive environment of the company is discussed from several perspectives. The study and analysis of YL Education Groups competitive strategy will have implications for other educational and training institutions of the same type. Key words: YL Education Group; Environmental analysis; Competitive strategy; Differentiation strategy III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景 ........................................................................................... 1 1.2 研究目的和意义 ............................................................................... 1 1.2.1 研究目的 ..................................................................................... 1 1.2.2 研究意义 ..................................................................................... 2 1.3 研究思路与方法 ............................................................................... 2 1.3.1 研究思路 ..................................................................................... 2 1.3.2 研究方法 ....................