西安理工大学工商管理硕士学位论文 research on the company#s development strategy. This paper takes Xi #an Real Estate Company of DC Group as the research object. Firstly, it analyzes the external environment of the real estate company by using PEST tools and five forces model. Secondly, combining with the actual development needs of Xi #an Real Estate Company, it puts forward a differentiated development strategy at the company level. Then, in theprocess ofrepositioning thecompany#sstrategy, itfocuseson makingappropriate development plans for real estate development and operation, property services and financial capital, and defines the strategic implementation plan, which is guaranteed from four aspects: system construction, technical strength, human resources and risk management and control. This paper uses professional research methods and theoretical tools, relies on the macro-control background of "living in a house without speculation", and explores the development strategy suitable for the company through an all-round analysis of Xi #an Real Estate Company of DC Group. Through the formulation and implementation ofdevelopment strategy, the market adaptability and sustainable development ability of Xi #an Real Estate Company of DC Group are strengthened, which lays a solid foundation for DC Group to strive for the first-class real estate enterprise in China. At the same time, it provides certain reference significance for the development strategy of domestic real estate companies with similar scale. Key words: Real estate; DC Group Xi #an Real Estate Company; Development strategy; SWOT analysis III 目录 1 绪论 ......................................................................................................... 1 1.1 选题背景及研究意义 ....................................................................... 1 1.1.1 选题背景 ...............................................