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The
Mobile
Consumer
2023
Give and Get Come Into Focus
A Global Consumer Survey Report
?Airship Group, Inc. 2023. All rights reserved.
Table of Contents
Introduction34
Consumers Turn to Apps to Simplify Their Lives
Apps Span Digital to Physical Experiences
App Opt-Ins Are Driven by Value
Most People Find Apps In App Stores
Delight Immediately or Face Deletion
First and Second Impressions Are Everything
People Want Personalization That’s Useful, Not Creepy
Information Sharing Is a Delicate Dance
Emails Increasingly Left Unread
App-Based Messaging Now, Not Later
Life Gets Better, Literally, With Apps
New Experiences Put Customers in Control
Methodology6 911 1315 1821 2832 3537 4142 About Airship
Airship
2023 Mobile Consumer Survey
?Airship Group, Inc. 2023. All rights reserved.2 Introduction
Consumers gravitate toward apps that are easy to use,
simplify life and save time — and, conversely, they decide whether
to keep an app after only a couple of uses.
Those are the key ?ndings in Airship’s 2023 mobile consumer survey. Airship has been tracking global
trends in mobile apps and sharing what we learned since we powered the ?rst push noti?c。。。以下略