NAVIGATOR | PROPRIETARY CONSUMER RESEARCH Dentsu Navigator: COVID-19 Recovery Wave 26 January 2022Aboutthesurvey Methodology ? Administered through online research panel, Toluna Heading into the third year of the pandemic, it’s clear ourliveshaven’tchanged–theyarechanging,andwill continuetodoso. ? ? Fielded on January 10, 2022 Random sample of 1,000 US respondents Since March 2020, dentsu has fielded a monthly US consumersurvey,theresultsofwhicharepackagedinto ourdentsuNavigator:COVID-19Recoveryreports. ? ? Age 18-70 years old Nationally representative weighting across gender, age and race/ethnicity (using latest publicly available US Census numbers) This report is the twenty-six iteration. You can read previouswavesondentsu. NAVIGATORWherewe’vebeen:Thepastthreewaves Consumer concern appears to be stabilizing. A slight majority now feel the pandemic is becoming more controllable. Even so, most consumersrealizethepandemicwillcontinuetobearealityforat October least another year. Americans continue to take precautions like wearing masks and social distancing while also feeling more comfortableoutinpublicasDeltawanes. During the summer, the novel spread of Delta