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Retail Media 2023
Operational Strategies to
Meet the Growth Potential
TABLE OF CONTENTS
PAGE 3
PAGE 20
FOREWORD
AREAS OF
OPPORTUNITY
PAGE 4
EXECUTIVE SUMMARY
PAGE 27
RECOMMENDATIONS
PAGE 6
MARKET OUTLOOK
PAGE 33
APPENDIX
? METHODOLOGY
? SURVEY RESPONDENT
PROFILE
PAGE 12
CURRENT SOLUTIONS
? ABOUT IAB
? ABOUT THE IAB
MEASUREMENT,
ADDRESSABILITY & DATA
CENTER
? ABOUT OUR SPONSORS
? ABOUT BWG STRATEGY2 Foreword
Foreword
Retail media is generating significant
optimism due to its advertising capabilities
and new revenue streams. The channel is
providing marketers with new and unique
opportunities within the broader media
ecosystem which is being forced to
reimagine how it operates due to
They have concerns regarding the RMNs’
ability to prove the value of their ad
investment driven by a lack of standards
and comprehensive measurement
approaches. Both brands and retailers are
also hampered by communication gaps and
a lack of expertise regarding each other’s
businesses, leading to misaligned goals.
substantial signal loss and ongoing privacy
legislation. By enabling advanced
To help the industry solve these issues and
meet。。。以下略