Moms and Media 2022 An Infinite Dial Report presented by #MomsAndMedia T H E I N F I N I T E D I A L ? 2 0 2 2 E D I S O N R E S E A R C HMoms and Media 2022 A supplemental online survey of adults 18+ Launched in 1998, it is the longest-running survey of digital media behavior in America, and provides our sample of U.S. moms. A national online survey provides an additional sample of moms and allows for analysis of moms with children under 18 who use social media. In total, we surveyed 328 moms between the two studies #MomsAndMedia T H E I N F I N I T E D I A L ? 2 0 2 2 E D I S O N R E S E A R C HStudy Methodology ? For the Infinite Dial, Edison Research conducted a national telephone survey of 1,502 people aged 12 and older in early 2022, using random digit dialing techniques to both cell phones and landlines (U.S. Population 12+) ? Data weighted to national 12+ U.S. population figures ? “Mom” is defined as a woman having a child under 18 living in her household ? Reporting of media habits and trends for U.S. moms since 2011 #MomsAndMedia T H E I N F I N I T E D I A L ? 2 0 2 2 E D I S O N R E S E A R C HOn average, Moms are 41