The Ultimate Introduction to Social Media in China B R O U G H T T O Y O U B Y  T H E U L T I M A T E I N T R O D U C T I O N T O S O C I A L M E D I A I N C H I N A ? Introduction ..............................................................3 ? Quick History of The Internet in China..................4 ? Diversity of China ...................................................12 ? Tech Rivalries in China...........................................21 ? The Top Three Social Apps ....................................30 1) WeChat .......................................................................35 1) O?cial Accounts.....................................................49 2) Mini Programs ........................................................59 3) WeChat Pay.............................................................68 4) Advertising ..............................................................71 5) WeChat Work..........................................................79 6) Social CRM...............................................................82 2) Weibo ..........................................................................85 3) Douyin.........................................................................94 ? Ecommerce............................................................100 Taobao.............................................................................104 Tmall.............. 。。。以下略