Retail
Social Media
Industry Report
Date Range: 1 Jan 2022 - 31 Dec 2022
Sample: Socialinsider—worldwide data for the Retail industry Content
Strategy
Discover analytics metrics that matter for
every type of content on Facebook,
Instagram, and Twitter.
Photos appear to be the most shared sort of
content in the retail industry across all
platforms. However, Instagram carousels
remain the most engaging sort of media. Retail brands - examplesINSTAGRAM
Median posts interactions
37.89%The median post interaction rate for Facebook
and Twitter in the retail industry remains steady.
DECREASE IN INTERACTIONS
On the other hand, we can notice a 37.89%
Median posts interactions across all platforms
decrease in Instagram interactions.
Date Range: 1 Jan 2022 - 31 Dec 2022
Sample: Socialinsider—worldwide data for the Retail industry Content diversity on Facebook Posts types on Facebook
In the last 12 months, brands in
the Retail category shared:
o 55.92% photos
o 25.13% albums
o 13.61% videos
o 4.78% links
o 0.54% statuses
Date Range: 1 Jan 2022 - 31 Dec 2022
Sample: Socialinsider—worldwide data for the Retail industry Content diversity on Instagram Posts types on Instagram
In the last 12 months, brands in
the Retail category shared:
o 51.16% photos
o 25.71% carousels
o 15.51% reels
o 7.60% videos
Date Range: 1 Jan 2022 - 31 Dec 2022
Sample: Socialinsider—worldwide data for the Retail industry