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2022年社交媒体趋势报告newsPDF

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更新时间:2022/11/16

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内容简介
SOCIAL
MEDIA
TRENDS
2022
ARNAUD VANHEMELRYCK
GLOBAL SOCIAL & PERFORMANCE DIRECTOR
DIMITRI COLOGNE
HEAD OF MEDIALIKE ANOTHER
2020, BUT
VERTICALLY
CARVED OUT
Contents
TikTok made me do it
Sell me more
4
8
I
history books as the breakout year into
19
23
26
30
The power of audio
The rebirth of communities
Enter the metaverse
Culture creators
12
n all fairness, 2021 kept us marketers
and consumers entertained, to say
the least. It will position itself in the
and attention. A distinctive move towards
containing dwell time and buying power
within a single experience or platform.
15
the new normal, but heavily dominated
by variants and volatility. Hence why the
new year will still carry around a 2020
stamp. Another year in a post-Pandemic
flywheel effect but with a strong vertical
Without predicting the future, 2022 will be
(or at least has the contours to become) the
year of:
ARNAUD
VANHEMELRYCK

Global Social
& Performance
Director
Supercharging Influence
Key Take Aways
TikTok’s further expansion as a social
slur of new developments and sub-trends mainstay and trends incubator, the imminent
arnaud.
vanhemelryck
@ogilvy.com
coming to surfac