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SOCIAL MEDIA TRENDS 2022 ARNAUD VANHEMELRYCK GLOBAL SOCIAL & PERFORMANCE DIRECTOR DIMITRI COLOGNE HEAD OF MEDIALIKE ANOTHER 2020, BUT VERTICALLY CARVED OUT Contents TikTok made me do it Sell me more 4 8 I history books as the breakout year into 19 23 26 30 The power of audio The rebirth of communities Enter the metaverse Culture creators 12 n all fairness, 2021 kept us marketers and consumers entertained, to say the least. It will position itself in the and attention. A distinctive move towards containing dwell time and buying power within a single experience or platform. 15 the new normal, but heavily dominated by variants and volatility. Hence why the new year will still carry around a 2020 stamp. Another year in a post-Pandemic flywheel effect but with a strong vertical Without predicting the future, 2022 will be (or at least has the contours to become) the year of: ARNAUD VANHEMELRYCK ― Global Social & Performance Director Supercharging Influence Key Take Aways TikTok’s further expansion as a social slur of new developments and sub-trends mainstay and trends incubator, the imminent arnaud. vanhemelryck @ogilvy coming to surfac