2022 Social Media Industry Benchmark Report Industry benchmarks across the most important social media metricsIntroduction We’re back with a supercharged version of our annual Social Media Industry Benchmark Report. We surveyed thousands of the most engaging brands and companies on social to analyze what’s really making them so successful. The Benchmarks: Our biggest report ever features the most important metrics from 2021 across 14 top industries: Alcohol Health & Beauty Higher Education Home Decor In?uencers Media Sports Teams ? ? ? ? ? ? ? ? ? ? ? ? ? ? Fashion Tech & Software Financial Services Food & Beverage Nonpro?ts Retail Hotels & Resorts This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram across these 14 major industries. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2022. As usual, we have channel observations, best post types, Instagram and Twitter hashtags, and more. Now let’s get benchmarking.Key takeaways Brands seeing less organic Every brand should post engageme