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MBA论文_电子商务环境下农副产品物流园运营模式创新研究

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山东建筑大学硕士学位论文
摘要
由于互联网技术的快速推广普及,促使电子商务迅速地应用到各个商贸领域,与此
同时农副产品物流园也相继建立起来,成为我国政府推进“互联网+”长期战略的一个重
要分支。我国全面推动的“互联网+”战略逐步将国民经济发展和产业规划紧密联系在一起。
电子商务环境下的农副产品物流园首先成为推进农村地区供给侧改革的一种有效手段,
还是推动广大农村地区社会经济发展的重要平台。因此,深入分析电子商务环境下农副
产品物流园的发展和运营模式,对于实现农村地区农副产品生产多元化,提高农民收入,
振兴农村经济等均具有非常重要的意义。
本论文以电子商务环境下农副产品物流园运营模式为研究对象,基于研究现状及相
关理论,总结研究背景和意义,阐述研究方法及内容,分析农副产品物流园及电子商务
的相关概念与理论,为课题研究提供支持。然后,以 H市为例,依据电子商务相关理论
对 H市电商环境下农副产品物流园的运营现状,以及电子商务环境下农副产品物流园发
展的宏观环境及内部状况展开了详细分析。针对 H市电子商务环境下农副产品消费者及
生产者的需求状况展开问卷调查,分析了制约 H市农副产品电子商务发展的相关因素,
找出 H市电子商务环境下农副产品物流园运营当中面临的问题,主要包括电子商务方面
基础设施不够完善、经营模式简单粗放、电子商务专业人才不足等。在此基础上。给出
H市电子商务环境下农副产品物流园运营发展的具体建议和策略,主要包括加强物流园
区电子商务方面基础设施建设,改进农副产品电商的营销模式,构建农副产品电子商务
物流体系,建设农副产品电子商务专业人才队伍等。希望通过本研究能够提高 H市电子
商务环境下农副产品物流园的运营水平,同时对其他地区电子商务环境下农副产品物流
园的发展提供有益参考。
关键词:电子商务,农副产品,物流园
I

山东建筑大学硕士学位论文
ABSTRACT
Due to the rapid promotion and popularization of Internet technology, e-commerce
mushroomed and applied to various fields of commerce. In this e-commerce environment,
agricultural and sideline product logistics parks have been established one after another, which
has become an important branch of China's government to promote the long-term strategy of
"Internet +". Now in the process of comprehensively promoting the "Internet +" development
strategy, China has gradually closely linked the national economic development and industrial
planning. For the development of agricultural and sideline products logistics park under the
environment of e-commerce, it first becomes an effective means to promote the supply-side
reform in rural areas, and also provides an important platform to promote the social and
economic development in rural areas. Therefore, an in-depth analysis of the development and
operation mode of agricultural and sideline products logistics park under the e-commerce
environment is of great significance for realizing the diversified development of agricultural
and sideline products production in rural areas, improving farmers' income and revitalizing the
rural economy.
This thesis takes the operation mode of agricultural and sideline products logistics park as
the research topic under the e-commerce environment. Based on the current literature and
related theories, it firstly points out the background and significance of the research, and
expounds the research method and content. Then analyzed the agricultural and sideline
products logistics park and e-commerce related concepts and theories, to provide theoretical
support for the subject research. Then, taking H city as an example, based on the relevant
development theories of e-commerce, the thesis analyzes the operation status of agricultural
and sideline products logistics park in the e-commerce environment of H City, mainly
focusing on the macro environment and internal operation status of agricultural and sideline
products logistics park in the e-commerce environment of H City. Conducted a questionnaire
survey on the demand of consumers and producers of agricultural and sideline products under
the e-commerce environment in H City, and then analyzed the relevant factors restricting the
development of agricultural and sideline products e-commerce in H City, and found out the
problems faced by the operation of agricultural and sideline products logistics park under the
e-commerce environment in H City. Mainly including e-commerce infrastructure is not perfect,
simple and extensive business model, e-commerce professionals shortage and other problems.
Given H city under the e-commerce environment to the development of agricultural and
sideline products logistics park operation Suggestions and strategies, including strengthening
II
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