大连理工大学专业学位硕士学位论文
摘
要
在科技发展的 21世纪，市场竞争越来越激烈，企业必须时刻保持核心竞争力，不
断进行创新管理，推出满足客户需求甚至超越客户需求的新产品，才能取得竞争优势。
新产品开发成为了企业永恒的主题，为了提高新产品开发成功率，一套科学的新产品开
发流程是非常关键的，企业要结合自身发展状况以及先进的新产品开发理论，通过不断
实践，建立出一套符合企业自身发展的新产品开发流程管理体系。
本文运用了文献分析法、案例研究法、访谈法等方法，以 ABS公司发生的三起典
型事件为案例，揭示了 ABS公司在电子胶粘剂新产品开发时存在各种各样的问题，对
新产品开发相关人员进行访谈，整理访谈内容，识别出 ABS公司在新产品开发流程管
理中出现这些问题的根本原因，新产品需求未筛选、开发过程缺少计划和反馈、新产品
试制过程缺少质量控制。通过学习产品及周期优化法、产品生命周期理论、门径管理系
统、集成产品开发等理论，结合 ABS公司新产品开发现状，对 ABS公司现有的新产品
开发流程进行改善，制定出一套符合 ABS公司发展现状的新产品开发流程，并采取一
系列保障措施，确保优化后的新产品开发流程能够落地实施，持续改良，提高企业竞争
力。
通过研究得出结论，ABS公司需结合现状，对新产品开发流程进行优化，集中精力
做正确的事，成立项目小组，对客户需求进行筛选，并制定合理的新产品开发计划，由
项目负责人进行分工，推进项目进度，确保新产品的顺利开发，提高新产品开发效率。
对 ABS公司新产品开发流程管理案例的研究，为其他同行企业如何做好新产品开发流
程管理，建立一套符合公司发展的新产品开发流程，提供了参考依据。
关键词：新产品开发流程管理；ABS 公司；电子胶粘剂
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ABS科技公司新产品开发流程管理案例研究
The Case Study of New Product Development Process Management in
ABS Tech Company
Abstract
In the 21st century, with the development of science and technology, the market
competition is becoming more and more fierce. Enterprises must always maintain their core
competitiveness, constantly carry out innovative management, and launch new products that
meet or even exceed customer needs, to gain competitive advantages. New product
development has become the eternal theme of company, in order to improve the success rate,
a set of scientific new product development process is necessary, enterprises should combine
their own development status and the advanced theory of the new product development,
through constant practice the enterprise can be established a set of new product development
process management system which suitable to itself.
In this thesis, literature analysis method, case study method, the interview method and
other methods were used. Taking three typical events of ABS company as cases, various
problems in the development of new products about electronic adhesive in ABS Company
were revealed. Interviews were conducted with relevant personnel in the development of new
products, and the interview contents were sorted out. Identify the root causes of these
problems in the new product development process management of ABS company, including
the lack of screening of new product demand, the lack of planning and feedback in the
development process, and the lack of quality control in the trial production process of new
products. By studying on Product and Cycle-time excellence、Product life cycle theory、
Stage-Gate System、Integrated Product Development, combines with the present situation of
new product development in ABS company, new product development process of ABS
company has to improve, develop a set of new product development process compliance with
current situation of ABS company, and take a series of security measures, ensure that the
optimized new product development process can be implemented, continuous improvement,
improve the competitiveness of the enterprise.
Through the study we can conclude that ABS companies need to be combined with the
current situation, optimize the process of new product development, focus on doing the right
thing, establish the project team, filtered to customer needs, and formulate reasonable new
product development plan, division of labor by the project director, to promote the project
schedule, ensure new products development well, improve the efficiency of new product
development. The case study of ABS company new product development process
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大连理工大学专业学位硕士学位论文
management provides a reference for other peer enterprises, to do new product development
process management well and establish a suitable new product development process.
Key Words：New product development process management; ABS company; Electronic
adhesive
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