Brands on Mobile 2022: Trends and Leaders — An Analysis of Current Trends Among the Top Brands on Mobile in the United StatesBrands on Mobile 2022: Trends and Leaders Introduction This report, which leverages Sensor Tower’s Store Intelligence, Usage Intelligence, and Pathmatics data explores the Brand app space in the U.S. Brand Apps are defined as apps of non- web and non-mobile-first brands that started in physical locations and do not require an online platform for basic business operation. The analysis includes: ? Brand App Download trends from January 2019 through June 2022 ? Ad spend for selected Brand advertisers ? Active user data for selected Brand apps The report is broken down into three main sections, each including different subcategories: ? Market Overview: An overview of the main mobile trends for the Top Brand apps and their corresponding subcategories. ? Dining Brand Apps: Apps such as McDonald’s, which enable users to purchase food products from restaurants with a physical location. ? Retail Brand Apps: Apps whose primary focus is to allow users to purchase products and services from retailers with a physical location. 2 | ? 2022 Sensor T