Media Quality Report 16th Edition March 2022Table of contents 01 02 03 04 05 Introduction What’s New? Key Trends in H2 2021 Viewability Ad Completion Pg. 4 Pg. 5 Pg. 6 Pg. 13 Pg. 20 06 07 08 09 10 Time-in-View Ad Fraud Brand Risk Looking Ahead About IAS Pg. 23 Pg. 27 Pg. 32 Pg. 37 Pg. 39 2 16th EditionForeword from our CEO While 2021 served as somewhat of a fresh start, the advertising industry still faced lingering challenges brought by the pandemic. Our industry gradually evolved, listening to consumers’ needs as their lifestyles and behaviors pivoted to fit the world around them. As we continue to recognize that shifts in lifestyle inevitably lead to shifts in media preferences, we’ve identified key opportunities that will define what’s next for the advertising industry. At Integral Ad Science, we pride ourselves on being a global leader in digital media quality, providing our customers with solutions and data insights that drive results. The Media Quality Report uncovers global performance metrics across key categories b