各种高新技术的应用，不仅仅可以使人们的生活极大地改变，同时也改变了农 业生产方式，农业产业化进程速度也在不断提升，农业产业化发展也成为了全球范 围的重要发展方向。自改革开放以来，我国十分注重农业以及农村的发展，并且从 多个方面对国内农业发展提供更多的政策保证和政策扶持，但就现阶段国内农业发 展现状而言，我国城乡差距依旧非常明显，三农问题仍然是农民重点关注问题。因 此农业化产业化发展模式，已经成为了我国农业发展的必经之路，不仅仅是国内农 业生产方式得到改善，同时也能够有效解决三农问题。 此次论文研究，对于A乡农业产业化发展进程进行深入分析和研究，在第一章节 对于此次论文的研究背景、国内外研究现状、研究内容以及研究方法等进行了详细 阐述，第二章节对相关研究概念理论进行了论述，为后续论文研究提供了更多理论 保障。在第三章节用了问卷调查研究法以及访谈研究法，深入分析了A乡当前农业产 业化经营模式，通过调查方案的设计提炼出该乡农业产业化经营模式。在第四章节 对于A乡当前产业化模式中所拥有的品牌效应、发展过程迅速以及组织形式一体化等 特征进行深入分析，并且找出A乡在农业产业化发展进程中存在的诸多不足之处。在 第五章节以A乡目前发展现状为基础，并且针对当前发展中存在的诸多不足之处，制 定了如培育壮大龙头企业、增强农产品科技含量、大力发展农产品电子商务等促进A 乡未来发展的综合发展路径，为A乡未来发展提供更多理论保障。 关键词 农业产业化；经营模式；调查分析；发展路径 III Abstract The application of all kinds of high and new technology can not only make people life change greatly, but also change the agricultural production mode, the speed of the agricultural industrialization process is also rising, and the development of agricultural industrialization has also become an important development direction of the global scope. Since the reform and opening-up, our country has paid great attention to the development of agriculture and the countryside, and has provided more policy guarantees and policy support for domestic agricultural development from many aspects, but the gap between the urban and rural areas in China is still very obvious in the current situation of the current domestic agricultural development. The three-agricultural issues are still the key issue of the farmers. Therefore, the agricultural industrialization development model has become the only way to the agricultural development of our country, not only the domestic agricultural production mode is improved, but also can be effectively solved the three agricultural problems. This paper conducts in-depth analysis and research on the development process of agricultural industrialization in A township. In the first chapter, the research background, current research situation at home and abroad, research content and research methods are elaborated in detail. The second chapter, the related research concept theories are discussed, which provides more theoretical guarantee for the subsequent paper research. In the third chapter, questionnaires and interviews are used to deeply analyze the current agricultural industrialization management mode of A township, and the agricultural industrialization management mode of A township is extracted through the design of the investigation program. In the fourth chapter, the brand effect, rapid development process and integration of organizational forms in the current industrialization mode of A township are analyzed in depth, and many deficiencies in the development process of agricultural industrialization in A township are found. The fifth chapter is based on the present situation of the current development of A township, and has developed a comprehensive development path to promote the future development of A township, such as the cultivation of the leading enterprises, the enhancement of the scientific and technological content of the agricultural products, and the development of e-commerce of the agricultural products, aiming at the many defects existing in the current development. And IV provides more theoretical guarantee for the future development of A township. Key words Agricultural Industrialization; Business Model; Investigation and Analysis; Development Path V 目 录 摘要 ········ I Abstract ····· III 第1章 绪 论 ·············· 1 1.1 研究背景和意义 ···· 1 1.1.1 研究背景 ······· 1 1.1.2 研究意义 ······· 2 1.2 国内外研究现状与趋势 ············· 2 1.2.1 国外文献回顾 · 2 1.2.2 国内文献回顾 · 4 1.2.3 国内外研究述评 ················ 6 1.3 研究内容 ············· 6 1.4 研究方法 ············· 7 1.5 技术路线 ············· 7 1.6 创新点 ················ 8 第2章 理论与方法综述 ·· 9 2.1 农业产业化经营模式的基本概念 · 9 2.1.1 农业产业化 ···· 9 2.1.2 经营模式 ······· 9 2.1.3 农业产业化经营模式 ········· 10 2.2 基础理论 ············ 10 2.2.1 产业经济的基础理论 ········· 10 2.2.2 规模经济理论 11 2.2.3 分工合作及专业化理论 ······ 12 2.3 理论的启示与借鉴 13 2.4 本章小结 ············ 13 第3章 A乡农业产业化经营模式调查 · 15 3.1 A乡简介 ············ 15 3.2 A乡农业产业化经营模式调查方案设计 ········· 15 3.2.1 调查方式 ······ 15 3.2.2 问卷设计 ······ 15 3.2.3 调查样本 ······ 15 VI 3.2.4 调查结果分析 16 3.3 调查结论 ············ 19 3.3.1 A乡产业化已具备一定基础与条件 ········· 19 3.3.2 表现出3种典型模式 ········· 19 3.4 本章小结 ············ 24 第4章 A乡农业产业化经营模式分析及发展路径研究 ················ 25 4.1 A乡农业产业化经营模式特征分析 ··············· 25 4.1.1 发展过程迅速 25 4.1.2 品牌效果突出 25 4.1.3 组织形式一体化 ··············· 25 4.1.4 运行机制有效 26 4.2 A乡农业产业化经营模式存在的差距 ············ 26 4.2.1 龙头企业有待进一步壮大 ··· 26 4.2.2 产品技术含量低 ··············· 27 4.2.3 农业科技水平不高 ············ 28 4.2.4 农民市场化和组织化程度低 29 4.2.5 农业循环经济系统不完善 ··· 30 4.2.6 对农业产业化认识还不到位 30 4.3 A乡农业产业化经营模式发展路径研究 ········· 31 4.3.1 发展目标 ······ 31 4.3.2 发展原则 ······ 32 4.3.3 发展路径 ······ 33 4.4 发展路径的可行性分析 ············ 35 4.4.1 必要性分析 ··· 35 4.4.2 可能性分析 ··· 36 4.5 本章小结 ············ 36 第5章 提高A乡农业产业化经营水平的对策建议 ··· 37 5.1 积极培育壮大龙头企业 ············ 37 5.2 增强农产品科学技术含量 ········· 38 5.3 大力发展农产品电子商务 ········· 39 5.4 强化农业产业化的薄弱环节 ······ 39 5.5 促进农业合作社等组织的发展 ··· 40 5.6 进一步完善政策激励与引导机制 41 5.7 逐步树立农业产业化理念 ········· 42 VII 5.8 本章小结 ············ 42 结 论 ······ 43 附 录 ······ 45