近年来，我国旅游业的发展已经从奢侈消费变成了百姓常态化生活。但随即 而来的景区经营管理问题也逐渐突显。樟树作为我国著名的南国药都，也是江西 历史上四大名镇之一，其旅游资源丰富，文化底蕴时候，是发展旅游业的好地方。 但是它也照样面临着人才培养的问题，从而致使景区的管理执行难、员工形象素 质能成两点、景区运营不能适应当下消费者的服务等现象。为此，本文挑选樟树 古海景区与阁皂山景区进行探究，发现问题并提出解决问题的对策与建议。 本文先采用文献研究方法，查阅、梳理、总结国内外员工培训方面理论，尤 其是旅游业相关员工培训理论，深入研究、探讨；其次，通过理论联系实践，案 例法、问卷调查法、走访面谈法等方式调查古海与阁皂山两处樟树市代表性景区 在员工培训方面的现状，并通过分析总结出：员工培训参与度较低、培训师资力 量弱、缺乏创新人才、景区对员工培训的重视程度较低、培训资金投入少分配不 合理、景区员工培训尚未成体系这6大问题。 通过对以上6大问题的探究思考，结合员工培训理论知识，提出对策与建议： 设立培训专员；深入调查培训需求；丰富师资队伍；优化培训体系；加强培训保 障。进而进行分析提出有针对性的解决方案，同时也给国内存在同样问题的其他 旅游景区以参考。 关键词：员工培训；培训体系；对策与建议 樟树市旅游景区员工培训体系现状、问题及对策研究——以古海和阁皂山景区为例 II Abstract Inrecentyears,thedevelopmentofChina'stourismindustryhaschangedfrom luxuryconsumptiontonormallifeofthecommonpeople.Butimmediatelyafterthe scenicspotmanagementproblemalsograduallyhighlights.Asafamous pharmaceuticalcapitalofsouthChina,zhangshuisalsooneofthefourfamoustowns injiangxihistory.Itisagoodplacetodeveloptourismwithrichtourismresources andculturaldeposits.However,itstillfacestheproblemoftalentcultivation,which makesthemanagementandimplementationofthescenicspotdifficult,thestaff imagequalitycanbecometwopoints,andthescenicspotoperationcannotadaptto theserviceofcurrentconsumers.Therefore,thispaperselectszhangshuancientsea scenicspotandgesoapmountainscenicspottoexplore,discoverproblemsandput forwardsolutionsandSuggestions. Thispaperreviewsintheliteratureresearchmethodfirstly,tosortoutand summarizethetheoriesonstafftrainingathomeandabroad,especiallythetheories onstafftrainingrelatedtotourism,andconductsin-depthresearchanddiscussion. Secondly,throughthetheorywithpractice,caselaw,questionnaireinvestigation, visitinginterviewmethodtoinvestigatetheancientseaandcabinetsoapmountain twozhangshurepresentativescenicspotsinthecurrentsituationofstafftraining,and throughtheanalysisconcludesthatlowemployeetrainingparticipation,training teachersstrengthweak,lackofinnovativetalents,thescenicareawithlessemphasis onstafftraining,traininglessfundingallocationisnotreasonable,stafftrainingisnot yetthesixmajorproblemsintosystem. Throughfieldinvestigationanddataanalysis,weconcluded6majorproblems ofemployeetraininginGuhaiscenicspotandGezaomountainscenicspoBasedon thetheoreticalknowledgeofthestafftraining,thispaperexploresandpondersthe abovesixproblems,andputsforwardfivecountermeasuresandSuggestions:setting upthetrainingspecialist;Deeplyinvestigatetrainingneeds;Enrichingtheteaching staff;Optimizethetrainingsystem;Wewillstrengthentrainingsupport. Keywords:employeetraining;Trainingsystem;CountermeasuresandSuggestions; 樟树市旅游景区员工培训体系现状、问题及对策研究——以古海和阁皂山景区为例 III 目录 摘要................................................................................................................I Abstract..............................................................................................................II 1绪论................................................................................................................1 1.1研究背景................................................................................................1 1.2研究的目的和意义................................................................................2 1.2.1研究的目的................................................................................2 1.2.2研究的意义................................................................................2 1.3研究内容与研究方法............................................................................2 1.3.1研究内容....................................................................................2 1.3.2研究方法....................................................................................3 2文献综述............................................................................................................4 2.1国外文献研究综述................................................................................4 2.1.1早期员工培训理论研究综述....................................................4 2.1.2现代员工培训理论文献综述....................................................4 2.1.3旅游业员工培训相关研究观点................................................5 2.2国内文献研究综述................................................................................5 3古海与阁皂山景区简介及培训现状与问题分析............................................8 3.1景区简介................................................................................................8 3.1.1古海............................................................................................8 3.1.2阁皂山........................................................................................8 3.2古海景区与阁皂山景区员工培训现状................................................9 3.2.1员工结构情况..........................................................................10 3.2.2员工培训的相关情况..............................................................11 3.3两景区员工培训存在的问题..............................................................22 3.3.1员工培训参与度较低..............................................................22 3.3.2培训师资力量弱......................................................................22 3.3.3缺乏创新人才..........................................................................22 3.3.4景区对员工培训的重视程度较低..........................................23 3.3.5培训资金投入少，分配不合理..............................................23 樟树市旅游景区员工培训体系现状、问题及对策研究——以古海和阁皂山景区为例 IV 3.3.6景区员工培训尚未成体系......................................................24 4古海与阁皂山景区员工培训系统分析与优化对策......................................25 4.1培训需求分析与优化对策..................................................................25 4.1.1培训需求的层次分析..............................................................25 4.1.2培训需求的对象分析..............................................................26 4.1.3培训需求的阶段分析..............................................................26 4.1.4优化对策...................................................................................27 4.2培训过程分析与优化对策...................................................................28 4.2.1培训制度管理...........................................................................28 4.2.2培训时间设计..........................................................................28 4.2.3培训内容设计..........................................................................28 4.2.4培训方式设计...........................................................................29 4.2.5培训专家选择..........................................................................29 4.2.6培训过程优化对策..................................................................29 4.3培训评估分析与优化对策..................................................................31 4.3.1培训评估分析...........................................................................31 4.3.2优化对策...................................................................................31 5员工培训及人才建设保障体系......................................................................32 5.1政府干预景区培训机制......................................................................32 5.1.1政府干预的优势......................................................................32 5.1.2政府干预的具体举措...................................................