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MBA毕业论文_中青旅新疆国际旅行社员工培训机制优化研究DOC

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国内外旅游行业的快速发展和市场竞争的加剧给旅行社带来了巨大的生存 压力,而人才队伍的实力决定了旅行社的综合竞争力。员工培训体系作为旅行社 提高员工业务水平、优化企业运营效率的有效方式,在旅行社的长期发展中具有 不可替代的作用。但不可否认的是,目前我国的很多旅行社的员工培训机制不够 完善,在培训内容、培训模式等方面存在许多问题,制约了旅行社的进一步发展, 有必要进行改进和优化。 本文以中青旅新疆国际旅行社为例,首先对国内外的相关研究现状进行了回 顾和总结,然后介绍了关于旅行社员工培训的相关概念和理论。并通过查找文献 和发放调查问卷的方式,对于中青旅新疆国际旅行社的发展现状、人才队伍情况 和员工培训体系现状进行了综合分析,从培训内容、培训模式、培训实施和培训 考核等方面深入探讨了中青旅新疆国际旅行社员工培训体系中存在的主要问题。 并结合中青旅新疆国际旅行社的长期发展战略和员工的实际培训需求,参考其他 大型旅行社的建设经验,从员工培训组织体系、员工培训实施体系和员工培训保 障措施等方面提出了优化策略,以提高中青旅新疆国际旅行社的员工培训效果, 并为国内其他旅行社的员工培训体系建设提供参考意见。 本文的研究结果表明,随着旅游市场的业务领域不断发展,人才队伍已经成 为旅行社的命脉所在,只有拥有一支专业性突出、综合素质高、特点鲜明、凝聚 力强的人才队伍,旅行社才能在激励的市场竞争中存活下来。而员工培训是保证 人才队伍发展和升级的必备条件,从中青旅新疆国际旅行社的员工培训体系现状 来看,员工的培训需求尚未得到充分满足,企业对于员工培训不重视、员工培训 未能够与企业战略相结合、忽视员工的个人职业生涯发展、培训考核和评估机制 不完善、培训师资力量不强等问题依然普遍存在。为提高企业的员工培训效率, 中青旅新疆国际旅行社必须对培训组织体系、培训实施体系进行优化,并且通过 提高对于员工培训的重视程度、激发员工的学习兴趣、建立专业的培训师资队伍 和设置完善的培训规定等方式,为员工培训提供充分的保障,以全面改进和升级新疆大学硕士研究生学位论文 II 员工培训体系,为中青旅新疆国际旅行社的长期发展和员工的个人职业生涯追求 奠定坚实的基础。 关键词,员工培训体系;需求分析;中青旅新疆国际旅行社新疆大学硕士研究生学位论文 III Abstract The rapid development of domestic and foreign tourism industry and the intensification of market competition have brought tremendous pressure to the survival of travel agencies. Strength of the talent team determines the comprehensive competitiveness of travel agencies. Staff training is an effective way to improve employee’s ability and the operational efficiency of enterprises, which plays an irreplaceable role in the long-term development of travel agencies. However, many travel agencies in our country do not have a perfect staff training system, while the training content and training mode still have some problems, which will restrict the further development of travel agencies, so it is necessary to optimize the staff training system. This paper takes China Youth Travel Xinjiang International Travel Agency as an example. Firstly, the relevant research status at home and abroad is reviewed and summarized, then the related concepts and theories of staff training in travel agencies is introduced. Secondly, the current situation of China Youth Travel Xinjiang International Travel Agency is analyzed with the way of questionnaire, then the main problems in the staff training system of China Youth Travel Xinjiang International Travel Agency is analyzed from four aspects, including training content, training mode, training implementation and training assessment. Combining with the long-term development strategy of China Youth Travel Xinjiang International Travel Agency and the actual training needs of the employees, this paper puts forward the optimization strategies from three aspects in order to improve the staff training system of China Youth Travel Xinjiang International Travel Agency, including staff training organization system, staff training implementation system and staff training safeguard measures,. The results can also provide reference for the construction of staff training system in other domestic travel agencies. From the results of this study we can see, with the continuous development of the business field of tourism market, talent team has become the lifeblood of travel agencies. A talent team with outstanding professionalism, high comprehensive quality,新疆大学硕士研究生学位论文 IV distinctive characteristics and strong cohesion is the key for travel agencies to survive in the market competition. Staff training is necessary to the development and upgrading of the talent team. From the current situation of the staff training system in China Youth Travel Xinjiang International Travel Agency, we can see that there are still many problems, such as the training needs of employees have not been fully met, enterprises pay little attention to staff training, staff training has not been integrated with enterprise strategy, the personal occupation of employees’ career development is neglected, imperfect training assessment and evaluation mechanism, inadequate level of training teachers and so on. In order to improve the efficiency of staff training, China Youth Travel Xinjiang International Travel Agency must optimize the training organization system and the training implementation system, and provide adequate guarantee for staff training system through four aspects, including raising the importance of employee training, stimulating employee's interest in learning, establishing professional training faculty and setting up perfect training regulations. Only in this way can the enterprise improve the staff training system in an all-round way, and lay a solid foundation for the long-term development. Key words: Staff Training System; Needs Analysis; China Youth Travel Xinjiang International Travel Agency新疆大学硕士研究生学位论文 V 目录 摘要................................................................................................................................I Abstract.....................................................................................................................III 1 绪论............................................................................................................................1 1.1 选题背景.........................................................................................................1 1.2 研究意义.........................................................................................................2 1.2.1 理论意义..............................................................................................2 1.2.2 现实意义...............................................................................................2 1.3 国内外研究综述.............................................................................................2 1.3.1 国外研究综述.......................................................................................2 1.3.2 国内研究综述......................................................................................4 1.3.3 研究评述..............................................................................................6 1.4 论文结构.........................................................................................................7 2 概念和理论基础........................................................................................................9 2.1 相关概念..........................................................................................................9 2.1.1 旅行社人力资源体系...........................................................................9 2.1.2 旅行社人力资源体系的主要特点.......................................................9 2.1.3 旅行社员工培训模式.........................................................................11 2.2 旅行社员工培训的基础理论........................................................................14 2.2.1 人力资源理论.....................................................................................14 2.2.2 员工培训理论.....................................................................................15 2.2.3 旅行社员工培训体系.........................................................................16 3 中青旅新疆国际旅行社现状分析..........................................................................17 3.1 中青旅新疆国际旅行社概况........................................................................17 3.1.1 发展历史及经营情况.........................................................................17 3.1.2 组织架构.............................................................................................17 3.1.3 人力资源.............................................................................................18 3.2 中青旅新疆国际旅行社员工培训现状........................................................21 3.2.1 中青旅新疆国际旅行社员工培训体系.............................................21 3.2.2 中青旅新疆国际旅行社员工培训模式.............................................22 4 中青旅新疆国际旅行社员工培训中存在的问题..................................................25 4.1 问卷调查........................................................................................................25新疆大学硕士研究生学位论文 VI 4.1.1 调查问卷设计.....................................................................................25 4.1.2 样本选取.............................................................................................25 4.1.3 调查结果分析.....................................................................................25 4.2 中青旅新疆国际旅行社员工培训体系中存在的问题................................32 4.2.1 对员工培训需求的调查分析不够深入.............................................32 4.2.2 对于员工培训的重视程度不足.........................................................33 4.2.3 员工培训与企业发展战略之间脱节.................................................33 4.2.4 缺少关于员工职业发展的培训内容.................................................34 4.2.5 培训考核和评估机制不完善.............................................................34 4.2.6 培训师资力量有待强化.....................................................................34 5 中青旅新疆国际旅行社员工培训体系优化策略..................................................36 5.1 员工培训组织体系优化................................................................................36 5.1.1 建立系统的员工培训管理制度.........................................................36 5.1.2 成立专门的员工培训工作小组.........................................................37 5.2 员工培训实施体系优化................................................................................37 5.2.1 培训需求分析.....................................................................................37 5.2.2 制定培训计划.....................................................................................38 5.2.3 实施员工培训.....................................................................................39 5.2.4 培训后续工作.....................................................................................40 5.3 员工培训保障措施........................................................................................42 5.3.1 提高对于培训的重视程度.................................................................42 5.3.2 激发员工的学习兴趣.........................................................................42 5.3.3 建设专业的师资队伍.........................................................................43 5.3.4 设置完善的培训规定.........................................................................43 6 结论与展望..............................................................................................................44 6.1 研究结论........................................................................................................44 6.2 研究展望........................................................................................................44