....................................................................................................................................I Abstract..............................................................................................................................Ⅱ 第 1 章 绪论........................................................................................................................1 1.1 研究背景与意义............................................................................................................1 1.1.1 研究背景.............................................................................................................1 1.1.2 研究意义.............................................................................................................1 1.2 研究综述........................................................................................................................2 1.2.1 国外研究综述.....................................................................................................2 1.2.2 国内研究现状.....................................................................................................4 1.2.3 文献评述.............................................................................................................7 1.3 研究方法与思路............................................................................................................8 1.3.1 研究方法.............................................................................................................8 1.3.2 研究思路.............................................................................................................8 第 2 章 理论基础..............................................................................................................10 2.1 行业结构理论..............................................................................................................10 2.2 资源理论......................................................................................................................11 2.3 能力理论......................................................................................................................12 2.4 动态竞争理论.............................................................................................................12 第 3 章 岷县农商银行竞争环境分析..............................................................................13 3.1 岷县农商银行概况......................................................................................................14 3.2 宏观环境分析..............................................................................................................15 3.2.1 政治和法律环境...............................................................................................15 3.2.2 经济环境...........................................................................................................15 3.2.3 社会和文化环境...............................................................................................17 3.2.4 技术环境...........................................................................................................18 3.3 行业环境......................................................................................................................18 3.3.1 供应商...............................................................................................................18 3.3.2 购买方...............................................................................................................19 3.3.3 竞争者...............................................................................................................20 3.3.4 潜在进入者.......................................................................................................213.3.5 替代品...............................................................................................................21 3.4 主要竞争对手分析......................................................................................................22 3.5 内部环境分析..............................................................................................................23 3.5.1 资源分析...........................................................................................................23 3.5.2 能力分析...........................................................................................................24 3.6 内外部因素评价矩阵分析..........................................................................................26 3.6.1 IFE 内部因素评价矩阵....................................................................................26 3.6.2 EFE 外部因素评价矩阵.................................................................................. 27 3.7 SWOT 分析.................................................................................................................27 第 4 章 岷县农商银行竞争战略的选择与实施..............................................................30 4.1 战略选择......................................................................................................................30 4.1.1 成本领先战略...................................................................................................30 4.1.2 集中化战略.......................................................................................................30 4.1.3 差异化战略.......................................................................................................31 4.1.4 战略量化分析...................................................................................................31 4.2 战略实施......................................................................................................................32 4.2.1 市场定位差异化...............................................................................................32 4.2.2 产品差异化.......................................................................................................33 4.2.3 服务差异化.......................................................................................................34 4.2.4 品牌建设差异化...............................................................................................35 4.3 战略风险控制..............................................................................................................35 第 5 章 岷县农商银行的竞争战略保障措施..................................................................37 5.1 组织结构保障..............................................................................................................37 5.2 人力资源保障..............................................................................................................37 5.3 信息技术保障..............................................................................................................38 5.4 经营管理保障..............................................................................................................39 结论及展望........................................................................................................................41 研究结论............................................................................................................................41 研究展望............................................................................................................................41