团险是一个企业为员工充实福利体系的重要部分之一，其重要性越来越成为各个企 业关注的焦点，各大保险公司的团险业务也成为越来越重要的业务之一，在团险业务快 速发展中面临着巨大的机遇，当然同样也存在着一定的挑战和风险。在团险发展过程中， 就有团险业务部绩效考核面临的困难，而且是比较大的难题之一。 首先通过文献查阅法，从绩效考核的国内外研究现状着手，分别介绍了国内和国外 关于绩效考核的研究状况，又进一步阐述了绩效考核的相关理论，为下一步的研究奠定 了坚实的理论基础。其次通过运用问卷调查法、深度访谈法，对A保险公司团险业务部 目前的绩效考核体系进行了详细的分析，提出了团险业务部的绩效考核体系所面临的五 大问题，即：考核定位较为模糊、员工对绩效考核缺乏认知度、没有随公司战略的更新 而改变、缺乏对销售人员的指导作用、缺乏一定的沟通及反馈。针对这些问题，从设计 目标、设计原则、思路、指标内容、权重设计、考核方法、结果应用等几个方面展开研 究，对A保险公司团险业务部的绩效考核体系进行了优化和改善，最后分别从组织、文 化、制度和技术几个方面提出了保障绩效考核体系得以顺利推行和实施的相关措施，对 我国保险公司建立有效的团险业务部绩效考核体系有很好的借鉴意义。 关键词：保险公司；团险；绩效考核 研究类型：专题研究 Subject:StudyonthePerformanceAppraisalSystemoftheGroup InsuranceBusinessDepartmentofanInsuranceCompany Specialty:MasterofBusinessAdministration Name:XuXiaomeng(Signature) Instructor:GuoLi(Signature) ABSTRACT Groupinsuranceisoneoftheimportantpartsofthewelfaresystemthatanenterprise enrichesforitsemployees.So,thegroupinsurancebusinessofmajorinsurancecompanies hasbecomeoneofthemoreandmoreimportantbusiness.Therapiddevelopmentofgroup insurancebusinessfacesgreatopportunities,buttherearealsocertainchallengesandrisks.In thedevelopmentprocessofgroupinsurance,therearedifficultiesintheperformance assessmentofthegroupinsurancebusinessdepartment,whichisoneofthebiggerproblems. Thispaperfirstintroducesthedomesticandforeignresearchstatusofperformance appraisalthroughliteraturereview,andfurtherelaboratestherelevanttheoriesofperformance appraisal,layingasolidtheoreticalfoundationforthenextresearch.Thesecondisbyusing themethodofquestionnaireanddepthinterview,withAgroupofaninsurancecompany businessdepartmentpresentperformanceappraisalsystemhascarriedonthedetailedanalysis, putforwardthegroupinsurancedepartmentperformanceappraisalsystemfacingthefive problems,namely:theevaluationtohaveclearpositioning,employeeperformanceappraisal isAlackofawareness,nochangewiththeupdatingofcorporatestrategy,lackofsalesstaff guidance,lackofcommunicationandfeedback.Tosolvetheseproblems,fromthedesigngoal, designprinciple,trainofthought,content,weightofdesign,evaluationmethods,the applicationstudyofseveralaspects,suchas,toAgroupofaninsurancecompanybusiness departmentperformanceevaluationsystemisoptimizedandimproved,finallyrespectively fromtheaspectsoforganization,culture,systemandtechnologyofseveralproposedsecurity performanceappraisalsystemtocarryoutandimplementrelevantmeasures,establish effectiveinsurancecompanyinthegroupinsurancedepartmentperformanceevaluation systemhasagoodreference. Keywords:InsuranceCompanies;GroupInsurance;PerformanceAppraisal Thesis:ProjectResearch 目录 I 目录 1绪论.........................................................................................................................................1 1.1研究背景与意义..........................................................................................................1 1.1.1研究背景...........................................................................................................1 1.1.2研究意义...........................................................................................................2 1.2国内外研究现状..........................................................................................................2 1.2.1国外研究现状...................................................................................................3 1.2.2国内研究现状...................................................................................................4 1.3研究内容与思路..........................................................................................................6 1.3.1研究内容...........................................................................................................6 1.3.2研究思路...........................................................................................................6 1.3.3研究方法...........................................................................................................7 2绩效考核的内涵及方法.........................................................................................................9 2.1绩效考核的内涵..........................................................................................................9 2.1.1绩效的内涵.......................................................................................................9 2.1.2绩效考核的内涵...............................................................................................9 2.2绩效考核方法............................................................................................................10 3A保险公司团险业务部绩效考核体系现状........................................................................12 3.1A保险公司基本情况介绍.........................................................................................12 3.2团险业务部组织构架及岗位特点............................................................................12 3.2.1团险业务部组织构架......................................................................................12 3.2.2团险业务部人员分布.....................................................................................13 3.2.3团险业务部岗位及业务特点.........................................................................14 3.3团险业务部绩效考核体系现状................................................................................15 3.4团险业务部绩效考核体系存在问题........................................................................18 3.4.1团险业务部绩效考核问卷调查及深度访谈.................................................18 3.4.2团险业务部绩效考核存在的主要问题.........................................................20 3.5团险业务部绩效考核问题原因分析........................................................................25 4A保险公司团险业务部绩效考核体系的设计....................................................................28 4.1体系设计思路............................................................................................................28 4.1.1体系的设计目标.............................................................................................28 4.1.2体系的设计原则.............................................................................................28 目录 II 4.2A保险公司团险业务部绩效考核体系的构建.........................................................29 4.2.1绩效考核计划的制定.....................................................................................29 4.2.2指标的确定.....................................................................................................30 4.2.3营业部经理绩效考核指标标准及权重的确定.............................................33 4.2.4客户经理绩效考核指标标准及权重的确定.................................................36 4.2.5实施过程和方法.............................................................................................39 4.2.6结果的反馈与应用.........................................................................................40 5A保险公司团险业务部绩效考核体系保障措施................................................................42 5.1组织保障....................................................................................................................42 5.2文化保障....................................................................................................................42 5.3制度保障....................................................................................................................43 5.4技术保障................................................