I 摘要 可持续发展是社会与企业发展必须要遵循的重要理念，当前人类社会发展面临着 环境资源的压力，如何实现低能耗、低污染、高效益的经济发展模式成为关键。木业 文化和技艺，作为中华民族的名片传承千年，其精湛的制作工艺深受国际社会的广泛 赞誉。但随着国家环保政策的不断完善，传统木业在资源利用、加工工艺等方面仍未 摆脱粗放生产模式，在绿色发展理念深入人心以及人民群众环保意识越发强烈的当 下，木业企业面临着巨大的压力和挑战。QH木业有限公司是一家以木制品加工为主 的中小型企业，相较国内外知名木业和家具企业，长期以来QH木业都存在工艺水平 落后、技术含量低、环保达标难、企业管理者与员工环保意识差等问题。2017年QH 木业在中央环保督察中被地方政府纳入环保整改名单，停产数月造成上百万经济损 失。在此背景下，QH木业有限公司必须主动改变生产方式，践行绿色发展。 本文以可持续发展理论、企业环境责任伦理理论以及企业战略管理理论为基础， 对企业绿色发展战略的内涵、特征以及内容、企业开展绿色发展战略必要性进行阐述， 并对QH木业有限公司绿色发展环境进行SWOT分析，总结归纳QH木业有限公司发 展存在的主要难题，从QH木业有限公司绿色发展战略制定、战略评估、战略选择以 及公司层、业务层、职能层战略实施等方面提出QH木业有限公司绿色发展战略的实 施方案，为其他中小型木业公司转变发展方式提供有益的借鉴。 关键词：绿色发展战略；环境保护；可持续发展 论文类型：专题研究 西南科技大学硕士学位论文 II ABSTRACT Sustainabledevelopmentisanimportantconceptthatmustbefollowedbythe developmentofsocietyandenterprises.Atpresent,thedevelopmentofhumansocietyis facingthepressureoftheenvironment.Howtorealizetheeconomicdevelopmentmodeof lowenergyconsumption,lowpollutionandhighefficiencybecomesmoreandmore important.Woodindustryasatraditionalindustrywhichhasthousandsofyearsofhistory inChina,ourtraditionalwoodproductiontechnologyhasbeenwidelypraisedbythe internationalcommunity.Woodindustryasourculturalcard,hasaglorioushistoryand civilization.However,withthedevelopmentofmodernwoodindustry,woodindustryis facinggreatpressureontheroadofresourceutilization,environmentaldestructionand sustainabledevelopment.Underthecurrentnationalmacro-policyandtherequirementsof environmentalprotectionanddevelopment,woodindustryenterprisesarefacing tremendouspressure.Environmentalprotection,low-carboneconomyandhealthandsafety arethethemesofeconomicdevelopment.Accordingtotherequirementsofthe CopenhagenClimateConference,inordertoachievethegoalofcarbondioxideemission reductionin2020,Chinamustcarryoutthegreenenvironmentalprotectiontestinthe nationaleconomyindustry,acceleratetheupgradingandtransformationofindustry, implementthegreendevelopmentstrategy,promotethedevelopmentofsocialeconomy, andatthesametime,effectivelyprotectit.Protecttheenvironment. QHWoodIndustryCo.,Ltd.isanenterprisemainlyengagedinwoodprocessing.For alongtime,asasmallandmedium-sizedwoodprocessingenterprise,QHWoodIndustry Co.,Ltd.hassomeproblems,suchasroughprocessing,lowtechnologylevel,lowtechnical content,difficultyinmeetingenvironmentalprotectionstandards.Atthesametime,the managersandemployeesofenterpriseshaveapoorawarenessofenvironmentalprotection, whichwasincludedinthelistofenterprisesforenvironmentalprotectionrectificationby localgovernmentsin2017.ItisveryunfavorabletothedevelopmentofQHWoodIndustry Co.,Ltd.Withtheharmoniousdevelopmentofsocietyandenvironment,consumerspay ABSTRACT III moreandmoreattentiontotheconceptofenvironmentalprotectionandtherequirements ofenvironmentalprotectionstandardsforcommoditiesonthemarket.Underthis background,theproductsofQHWoodIndustryCo.,Ltd.arefacingenormoussales pressure.Therefore,QHWoodIndustryCo.,Ltd.musttakeagreendevelopmentstrategy fromtheexternalregulationsandpolicyrequirementsorinternalmarketdemandexpansion. Onthebasisofsustainabledevelopmenttheory,environmentalethicstheoryandenterprise strategicmanagementtheory,thispaperexpoundstheconnotation,characteristicsand contentofenterprisegreendevelopmentstrategyandthenecessityofenterprisedeveloping greendevelopmentstrategy,andusesempiricalanalysismethodtoanalyzetheexternaland internalenvironmentalfactorsofQHWoodIndustryCo.,Ltd.greendevelopmentstrategy, andsummarizestheconclusion.ThemainproblemsexistinginthedevelopmentofQH WoodIndustryCo.,Ltd.areputforwardfromtheaspectsofgreendevelopmentstrategy formulation,strategicevaluation,strategicchoiceandstrategicimplementationofcompany level,businesslevelandfunctionallevel,whichcanprovideusefulreferenceforother woodindustrycompaniesinChina. KEYWORDS:Greendevelopmentstrategy;Environmentalprotection;Sustainable development TYPEOFTHESIS:ThematicResearch 西南科技大学硕士学位论文 IV 目录 1绪论.......................................................................................................................................1 1.1选题背景.....................................................................................................................1 1.2国内外研究现状.........................................................................................................2 1.2.1国内学者的研究...............................................................................................2 1.2.2国外研究现状...................................................................................................4 1.2.3研究评述...........................................................................................................5 1.3研究思路、研究方法和研究内容.............................................................................6 1.3.1研究思路...........................................................................................................6 1.3.2研究方法...........................................................................................................6 1.3.3研究内容...........................................................................................................7 1.4研究的创新.................................................................................................................7 2相关基础理论概述...............................................................................................................8 2.1相关概念界定.............................................................................................................8 2.1.1企业绿色发展战略的内涵与特征...................................................................8 2.1.2企业实施绿色发展战略的内容.......................................................................9 2.2可持续发展理论.........................................................................................................9 2.3企业环境责任伦理...................................................................................................10 2.4企业发展战略理论...................................................................................................11 3QH木业公司绿色发展环境SWOT分析..........................................................................13 3.1QH木业公司的优势.................................................................................................13 3.1.1区位和资源优势.............................................................................................13 3.1.2组织结构和盈利能力.....................................................................................14 3.2QH木业公司的劣势.................................................................................................15 3.2.1议价能力.........................................................................................................15 3.2.2技术产品及创新.............................................................................................16 3.3面临的机遇...............................................................................................................17 3.4面临的挑战...............................................................................................................19 3.4.1行业竞争激烈.................................................................................................19 3.4.2成本高替代品众多.........................................................................................19 4QH木业公司绿色发展战略选择...........................................................